Posted on August 6, 2020 at 11:26 am by West Sider
The line at Levain.
The lines at the original Levain store on West 74th Street have often stretched down the block. But people won’t have to wait on line much longer to taste the famous cookies.
The company is going national, and will be in supermarkets starting this fall. It will be selling pre-baked versions in the frozen food section, Bloomberg reports. They’ll initially be distributed at a Texas-based supermarket chain called Central Market. And the bakery will be expanding to other cities, beyond its 7 New York stores. The first one outside the city will be in Washington, D.C., and is set to open in September.
Levain was started in 1995 by Connie McDonald and Pam Weekes, both of whom were triathletes. Their palm-size ingredient-packed cookies initially were meant to give them lots of energy for their long bike rides and other athletic feats. But they realized people also liked to eat them while sitting on their couch watching reruns of The Office (or is that just us?).
The founders sold a majority stake to growth equity group Stripes in 2018.
The frozen supermarket-sold cookies will be smaller than the ones in the store, Bloomberg reports.
One concession Levain has made for its packaged product, though, is size. Notwithstanding renown for decadent cookies that contain six ounces of batter, its packaged ones are only one-third as big. This is a more reasonable product that still clocks in at around 260 calories, but it’s one that takes away from the extravagance of the original.
“The cookies at the bakery are designed for sharing. These are meant for one person,” says Porges. “We didn’t see that people needed a six-ounce cookie at home.”
Wait, we were supposed to be sharing our Levain cookies?
The Link LonkAugust 07, 2020 at 08:30AM
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Little Local Cookie Shop Levain Going National, Will Be In Supermarkets Soon - westsiderag.com
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