Cookies are ending because they were not used responsibly. They broke the trust of consumers by prioritizing intrusive, annoying ad experiences when their prime reason for being online was pursuit of their passions. The mass opt-out of ad tracking in IOS 14 should be a wakeup call for marketers. As an industry, we need to meet customers’ expectations for better ad experiences head on.
June 16, 2021 at 08:32PM
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Why Affiliate Marketing Is Poised to Rise as Third-Party Cookies Crumble - Adweek
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