If you only read one article on cookies this year, don't read this one - AdNews

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James Collier is chief data officer at M&C Saatchi Group AUNZ.

Is it just me or is the 3P (third-party) cookie conversation starting to hockey stick in intensity?

There’s still circa eight months of runway before those pesky 3P txt files get deprecated and many marketers and agency staffers must feel utterly overwhelmed.

Facing forward you have a future without 3P cookies. Love ‘em or hate ‘em, they still represent 25 years of digital infrastructure and marketing convention. Whether you’re running ahead of the curve or behind, 3P cookies still add a lot of value to today’s marketing investment, value that isn’t easily replaced.

Looking back you have years of business and marketing intelligence, benchmarks and models that will soon create a significant continuity challenge. Stitching together pre and post cookie data isn’t going to be easy.

Looking up you now have the board and CEO asking questions, seeking assurances and generally wanting to know ‘there’s a plan in place’, but even the best laid plans rarely survive their first contact with the enemy!

If that wasn’t challenge enough we then have ‘today’. ‘Today’ being every day between now and the day 3P cookies are officially sunset.

Today represents the mountain of work that’s still left to do!

The death of 3P cookies is a cataclysmic event and one we probably won’t really appreciate until it’s actually happened. The way the industry is responding to the challenge is testament to its gravity.

For starters we have 100’s of different platforms, publishers and partners working tirelessly to develop alternative targeting solutions. Some supportive of an open web, others publisher specific and some designed to work advertiser by advertiser.

Chat with independent adtech and you’ll learn about privacy compliant, consumer controlled, authenticated online identity solutions.

Talk to most premium publishers that have a robust logged in audience and you’ll get a run down on why 1P data is the silver bullet and audience match is the trigger.

Pick up the phone to Google and you’ll get the rundown on cohorts, their privacy sandbox and maybe some other avian themed ideas.

If you’ve still got the energy, you’ll find a good number of publishers, platforms and agencies that believe that contextual targeting can play an important role.

But as brilliant as it is to know the smartest minds in the industry are all pointed at this one meteoric moment, this is about more than just how we buy targeted ads.

Which is why it would be worth taking some time and noodling over the following with your team, your agency or a friendly tech partner;

How do we manage a fundamental change to the way we measure digital marketing?
Any business that measures success year on year is in for a shock.

The underlying measurement structure that we’ve built our historical benchmarks on, that helps frame digital marketing success, that demonstrates return on investment is changing.

As a result marketers and agencies need to work together, brand by brand, to build relevant alternate measurement models now.

These models need to run in parallel to the current methodology and they need to be socialised across both businesses so questions can be answered and important stakeholders feel prepared and comfortable with the changes they will inevitably see in 2022.

How do we manage an increase in digital marketing complexity and the subsequent resource impact?
Whether we realise it or not, 3P cookies support an efficient resource model. $200bn of global programmatic investment and hundreds of billions of dollars more of digital spend has been unified by the humble 3P cookie. Marketers and agencies have been able to activate complex digital marketing programs from a single seat, target audiences across thousands of websites from one platform, optimise significant investment in just a few clicks and measure the impact of that investment in one place.

With the removal of 3P cookies the digital delivery layer becomes more complex, with more buy types, more targeting types, more data management and fractured measurement.

There could very well be a flow on effect in terms of the resource required to manage these same digital marketing programs in 2022. More complexity means more time, more time means more people, more people means a higher cost.

How do we offer consumers a fair and reasonable value exchange?
As the government pushes ahead with privacy reform, a time will come when advertisers and publishers need to sense the check value exchange that exists between the consumer and themselves. Right now the value exchange is broken. One side gets an endless stream of data that can be monetised over and over again, the other side gets relevant ads. Hardly seems fair.

When the Government announced their intention to review the Privacy Act, it’s stated aim was threefold; Ensure privacy settings empower consumers, protect their data and best serve the Australian economy.

It’s that last point that deserves some serious consideration. In a market where massive revenue is generated from the collection and activation of Australians data, what can be done to better serve the Australian economy?
Should Australians be financially compensated for their data? It would certainly improve the value exchange and any step that puts more money in the pockets of Australians is good for the economy and good for the ATO.

Maybe the industry should take the lead here or we might all suffer if the government intervenes.

Just a thought.

So yes. Finding a solid solution or suite of solutions to deliver targeted advertising is important. Let’s keep working on it. But let’s think bigger. Because it’s better to have a plan you don’t need than no plan at all.

The Link Lonk


June 01, 2021 at 05:30AM
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If you only read one article on cookies this year, don't read this one - AdNews

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Cookies

7 ways to use the preserves in your fridge, from marinades to muffins - Napa Valley Register

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A variety of jams, jellies, preserves and marmalade can boost much more than morning toast. Chances are, you may even have a jar or two in your fridge at this very moment. If not, pick up some jams at the market or make a few yourself, then try one of these variations.

1. Smear in grilled cheese.

Try Quince & Apple’s fig and black tea preserves in a grilled cheese sandwich with Wisconsin-made Alpine-style cheese from Roth Cheese, like Grand Cru. Pair raspberry rose preserves with a young Marieke Gouda or cranberry apple preserves with an aged Hook’s Cheddar, perhaps combined with a mild cheese like part-skim mozzarella or colby for their melting qualities.

Quince & Apple's fig and black tea preserves. Photo provided.

2. Shake in a cocktail.

In his 2020 cocktail book, “Shake Strain Done: Craft Cocktails at Home,” J.M. Hirsch often pulls pantry ingredients into the bar. “Jam is one of my favorite cocktails sweeteners because it brings fruity flavor and viscosity in addition to sweetness,” Hirsch writes. In his Strawberry Dreams cocktail, a tablespoon of strawberry jam offers a counterpoint to gin, lime and pineapple juice. The Peruvian Orange Grove, made with a Peruvian brandy called pisco, calls for a tablespoon of orange marmalade and egg white to make a frothy foam. Hirsch thinks it recalls an ’80s treat: “Orange Julius, anyone?”

3. Dollop on ice cream or plain yogurt.

Yogurt makers have already packaged up this trick in fruit-on-the-bottom cups, but it’s worlds better with quality jam. For dessert, splurge on super-premium ice cream and drizzle with slightly warmed fruit preserves. Add graham crackers, sprinkles, chocolate chips, vanilla wafers, peanut butter — the pantry is your sundae bar.

4. Whisk into a marinade.

Most marinades, sauces and rubs incorporate a sweet element such as brown sugar, honey or maple syrup. Instead, replace with a good jam in recipes for pork, chicken, turkey, lamb and even some seafood and vegetables.

That’s my jam: 3 recipes with homemade preserves

5. Fill a cookie or cake.

Thumbprint cookies are simple enough for kids to make and so pretty on cookie platters. Kolaches, or kolacky, are a Midwestern classic — little butter cookies filled with preserves and pinched neatly in the center. (These should not be confused with the version made with yeast dough, also called kolache; same name, different pastry.)

6. Blend in a vinaigrette.

Balsamic vinegar is a natural pairing with berry preserves. Add Dijon mustard for bite and emulsification and shallot for depth. Shake everything together in a jar with salt, pepper and olive oil, and you’ve got an easy salad dressing. Savory preserves, like Quince & Apple’s shallot confit with red wine, have done most of the flavor-building for you. Add a little olive oil, season to taste and you have a sweet-tart dressing for grilled vegetables.

7. Fill a hand pie, stuff a muffin.

Lisa Ludwinski’s cookbook, “Sister Pie,” inspired by and named for her Detroit bakery, has the boundless positive energy of a golden retriever. Take inspiration from her multi-layered sweet potato streusel muffins and swap pear preserves for the filling or topping. Make her hand pie dough and squish some apple and cranberry preserves inside. If you feel inspired to fry, there’s a recipe for filled pączki in this cookbook, too.

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May 31, 2021 at 06:30PM
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7 ways to use the preserves in your fridge, from marinades to muffins - Napa Valley Register

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Butter Cookies

Thumbprint Cookies with Rhubarb-Bourbon Jam - Auburn Citizen

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Baking is one of the easiest and most pleasurable things to do with high-quality preserves (besides spreading them on toast, of course). Ugly Apple Café owner and chef Laurel Burleson, who has toddler twin boys with her husband, offers this recipe for a kid-friendly, bite-sized sugar cookie that you can fill with any jam you like.

If you want to make a more adult filling, you can use fresh or frozen rhubarb to make Burleson’s rhubarb-bourbon jam. Burleson adapted the jam from a recipe she found from America’s Test Kitchen.

“It had mezcal, and I wanted a little bit more of an American version,” Burleson says. So, she swapped mezcal for bourbon, added maple syrup and accented caramelized rhubarb with cracked black pepper. The result was sweet, savory and a little bit smoky. “Rhubarb is really tasty, and it does not get the props it deserves.”

Thumbprint Cookies with Rhubarb-Bourbon Jam

Yields: 15 to 18 cookies

Rhubarb-Bourbon Jam

• 2½ lbs fresh or frozen rhubarb, cut into 1-inch chunks
• 3 cups (1¼ lbs) granulated sugar
• 5 Tbsp (2½ oz) maple syrup
• 2 Tbsp (1 oz) bourbon
• ¼ tsp freshly ground black pepper

Thumbprint Cookies

• 1¾ cups all-purpose flour
• ½ tsp baking powder
• ½ tsp salt
• ¾ cup (1½ sticks) unsalted butter, at room temperature
• ½ cup granulated sugar
• 1 large egg
• 1 tsp vanilla

Prepare Rhubarb-Bourbon Jam: In large bowl, toss rhubarb with sugar until evenly coated. Let stand at room temperature at least 1 hour or up to overnight.

Place a plate and a few teaspoons in freezer. In large sauté pan or wide saucepan over medium heat, add rhubarb and sugar, making sure to scrape all remaining sugar out of bowl; cook until sugar melts completely, stirring frequently. Increase heat to medium-high; heat mixture to boiling, stirring frequently. Boil 7 to 10 minutes, stirring almost constantly with spatula so that rhubarb doesn’t stick and burn.

Remove pan from heat. To know when jam is done, test for jam’s gel point: Remove plate and teaspoon from freezer; drop about 1 teaspoon jam onto plate. Return plate and spoon to freezer for 1 minute. After 1 minute, push jam with spoon into a line. If jam remains somewhat firm when pushed and line does not fill in with juice, the jam is ready. If line fills in with juice, then continue to cook, retesting gel point every few minutes.

Stir in maple syrup, bourbon and pepper. Cook 2 to 3 minutes longer to cook off some alcohol. Repeat process to retest jam for its gel point. Double check gel point again.

Set aside about 1 cup jam for cookies. If desired, for longer storage, ladle remaining jam into five to six 8-ounce sterilized jars, leaving a half inch of space at top of jar. Seal and secure jars with button-top lids; place in boiling-water bath about 10 minutes or until seal takes hold and pops. Place jars on drying rack; cool jam at room temperature. Refrigerate sealed jam up to 1 month. Or place jam in airtight containers; cover and refrigerate up to 1 week or freeze up to 1 year.

Prepare Thumbprint Cookies: Preheat oven to 350°F. in medium bowl, stir together flour, baking powder and salt; set aside. In large bowl (or bowl for stand mixer), beat together butter and sugar on medium-high speed until light and fluffy. Add egg and vanilla and beat until blended. Reduce speed to low; add half of flour mixture and beat just until blended; scrape sides of bowl. Add remaining flour mixture and beat just until smooth dough forms. If dough seems very sticky, chill about 30 minutes before scooping or rolling.

Scoop dough with 1- to 1½-ounce cookie scoop into balls, or roll dough into a log about ¾-inch in diameter and cut into 1-inch rounds. Place balls or rounds on parchment-paper- or silicone-mat-lined cookie sheet.

Press thumb into of each ball or round. If dough is cold, it may crack; just press dough back together. Fill each indentation with ½ to 1 teaspoon jam.

Bake cookies 13 to 15 minutes or just until golden brown around bottom edges. Transfer cookies to cooling rack to cool completely. Jam will be very hot right out of the oven.

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May 31, 2021 at 06:30PM
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Thumbprint Cookies with Rhubarb-Bourbon Jam - Auburn Citizen

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Cookies

Europe’s cookie consent reckoning is coming - TechCrunch

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Cookie pop-ups getting you down? Complaints that the web is ‘unusable’ in Europe because of frustrating and confusing ‘data choices’ notifications that get in the way of what you’re trying to do online certainly aren’t hard to find.

What is hard to find is the ‘reject all’ button that lets you opt out of non-essential cookies which power unpopular stuff like creepy ads. Yet the law says there should be an opt-out clearly offered. So people who complain that EU ‘regulatory bureaucracy’ is the problem are taking aim at the wrong target.

EU law on cookie consent is clear: Web users should be offered a simple, free choice — to accept or reject.

The problem is that most websites simply aren’t compliant. They choose to make a mockery of the law by offering a skewed choice: Typically a super simple opt-in (to hand them all your data) vs a highly confusing, frustrating, tedious opt-out (and sometimes even no reject option at all).

Make no mistake: This is ignoring the law by design. Sites are choosing to try to wear people down so they can keep grabbing their data by only offering the most cynically asymmetrical ‘choice’ possible.

However since that’s not how cookie consent is supposed to work under EU law sites that are doing this are opening themselves to large fines under the General Data Protection Regulation (GDPR) and/or ePrivacy Directive for flouting the rules.

See, for example, these two whopping fines handed to Google and Amazon in France at the back end of last year for dropping tracking cookies without consent…

While those fines were certainly head-turning, we haven’t generally seen much EU enforcement on cookie consent — yet.

This is because data protection agencies have mostly taken a softly-softly approach to bringing sites into compliance. But there are signs enforcement is going to get a lot tougher. For one thing, DPAs have published detailed guidance on what proper cookie compliance looks like — so there are zero excuses for getting it wrong.

Some agencies had also been offering compliance grace periods to allow companies time to make the necessary changes to their cookie consent flows. But it’s now a full three years since the EU’s flagship data protection regime (GDPR) came into application. So, again, there’s no valid excuse to still have a horribly cynical cookie banner. It just means a site is trying its luck by breaking the law.

There is another reason to expect cookie consent enforcement to dial up soon, too: European privacy group noyb is today kicking off a major campaign to clean up the trashfire of non-compliance — with a plan to file up to 10,000 complaints against offenders over the course of this year. And as part of this action it’s offering freebie guidance for offenders to come into compliance.

Today it’s announcing the first batch of 560 complaints already filed against sites, large and small, located all over the EU (33 countries are covered). noyb said the complaints target companies that range from large players like Google and Twitter to local pages “that have relevant visitor numbers”.

“A whole industry of consultants and designers develop crazy click labyrinths to ensure imaginary consent rates. Frustrating people into clicking ‘okay’ is a clear violation of the GDPR’s principles. Under the law, companies must facilitate users to express their choice and design systems fairly. Companies openly admit that only 3% of all users actually want to accept cookies, but more than 90% can be nudged into clicking the ‘agree’ button,” said noyb chair and long-time EU privacy campaigner, Max Schrems, in a statement.

“Instead of giving a simple yes or no option, companies use every trick in the book to manipulate users. We have identified more than fifteen common abuses. The most common issue is that there is simply no ‘reject’ button on the initial page,” he added. “We focus on popular pages in Europe. We estimate that this project can easily reach 10,000 complaints. As we are funded by donations, we provide companies a free and easy settlement option — contrary to law firms. We hope most complaints will quickly be settled and we can soon see banners become more and more privacy friendly.”

To scale its action, noyb developed a tool which automatically parses cookie consent flows to identify compliance problems (such as no opt out being offered at the top layer; or confusing button coloring; or bogus ‘legitimate interest’ opt-ins, to name a few of the many chronicled offences); and automatically create a draft report which can be emailed to the offender after it’s been reviewed by a member of the not-for-profit’s legal staff.

It’s an innovative, scalable approach to tackling systematically cynical cookie manipulation in a way that could really move the needle and clean up the trashfire of horrible cookie pop-ups.

noyb is even giving offenders a warning first — and a full month to clean up their ways — before it will file an official complaint with their relevant DPA (which could lead to an eye-watering fine).

Its first batch of complaints are focused on the OneTrust consent management platform (CMP), one of the most popular template tools used in the region — and which European privacy researchers have previously shown (cynically) provides its client base with ample options to set non-compliant choices like pre-checked boxes… Talk about taking the biscuit.

A noyb spokeswoman said it’s started with OneTrust because its tool is popular but confirmed the group will expand the action to cover other CMPs in the future.

The first batch of noyb’s cookie consent complaints reveal the rotten depth of dark patterns being deployed — with 81% of the 500+ pages not offering a reject option on the initial page (meaning users have to dig into sub-menus to try to find it); and 73% using “deceptive colors and contrasts” to try to trick users into clicking the ‘accept’ option.

noyb’s assessment of this batch also found that a full 90% did not provide a way to easily withdraw consent as the law requires.

Cookie compliance problems found in the first batch of sites facing complaints (Image credit: noyb)

It’s a snapshot of truly massive enforcement failure. But dodgy cookie consents are now operating on borrowed time.

Asked if it was able to work out how prevalent cookie abuse might be across the EU based on the sites it crawled, noyb’s spokeswoman said it was difficult to determine, owing to technical difficulties encountered through its process, but she said an initial intake of 5,000 websites was whittled down to 3,600 sites to focus on. And of those it was able to determine that 3,300 violated the GDPR.

That still left 300 — as either having technical issues or no violations — but, again, the vast majority (90%) were found to have violations. And with so much rule-breaking going on it really does require a systematic approach to fixing the ‘bogus consent’ problem — so noyb’s use of automation tech is very fitting.

More innovation is also on the way from the not-for-profit — which told us it’s working on an automated system that will allow Europeans to “signal their privacy choices in the background, without annoying cookie banners”.

At the time of writing it couldn’t provide us with more details on how that will work (presumably it will be some kind of browser plug-in) but said it will be publishing more details “in the next weeks” — so hopefully we’ll learn more soon.

A browser plug-in that can automatically detect and select the ‘reject all’ button (even if only from a subset of the most prevalent CMPs) sounds like it could revive the ‘do not track’ dream. At the very least, it would be a powerful weapon to fight back against the scourge of dark patterns in cookie banners and kick non-compliant cookies to digital dust.

The Link Lonk


May 31, 2021 at 12:01PM
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Europe’s cookie consent reckoning is coming - TechCrunch

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Cookies

Girl Scouts donate cookies to Clovis Community Medical Center - KFSN-TV

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CLOVIS, Calif. (KFSN) -- A group of local girl scouts found a tasty way to say "thank you" to our frontline healthcare workers.

Girl Scout Troop 50-11 delivered 200 boxes of Girl Scout Cookies to Clovis Community Medical Center on Friday.

As a team, the troop unloaded the boxes from cars before dropping them off and giving high-fives to healthcare workers.

The donation was just one of many from the community for our heroes on the frontline of the pandemic.

Copyright © 2021 KFSN-TV. All Rights Reserved.

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May 31, 2021 at 12:40AM
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Girl Scouts donate cookies to Clovis Community Medical Center - KFSN-TV

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Cookies

4 alternatives to cookies and device IDs for marketers - VentureBeat

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Elevate your enterprise data technology and strategy at Transform 2021.

---

How companies identify and market to audiences across the digital landscape is undergoing a fundamental transformation. We’re not just talking about one of those back-end technical issues that the ad tech community needs to solve. We’re talking about a sea change that has implications for every brand and agency marketer on the planet as we enter a privacy-first world.

By now, the headlines are familiar: Google is discontinuing support for third-party cookies on Chrome. Apple has deprecated its IDFA with iOS 14.5. But that’s just the beginning.

Today’s advertisers need to be seeking alternatives in a world without cookies and device IDs. Unfortunately, there’s no single turnkey replacement forthcoming — but that doesn’t mean advertisers are powerless. Here are a few key areas where your future-proofing efforts should be focused.

1. Cohorts

The term “cohorts” has shot to the top of 2021 industry buzzwords thanks to Google’s Federated Learning of Cohorts (FLoC), but the concept of grouping people based on similar interests isn’t a new one. Right now, Apple and a handful of other providers are also developing new cohort-based solutions for targeting that eliminate the need for individual targeting and the related privacy concerns.

Google has received plenty of criticism for its plans around FLoC, but the overall approach — clustering large groups of people with similar interests together in a way that they remain anonymized — has validity. Today’s advertisers need to be seeking partners that are collaborating and integrating with tech companies to take advantage of emerging cohort-based audience options.

2. Universal identifiers

Even as Google and Apple are deprecating long-relied-upon web and mobile identifiers, a host of companies are racing to provide alternatives in a privacy-compliant way. The resulting universal identifiers — from companies including ID5, LiveRamp, Zeotap, and The Trade Desk (UID 2.0) — offer an interoperable way of tracking users, independent of a tech provider. The advantage of these IDs is that user consent and opt-outs can be managed in a streamlined, transparent fashion. More importantly, universal IDs provide a much cleaner solution compared to cookies, eliminating the need for continuous syncing between the ad tech platforms to be able to trade, while at the same time adding another friction point for the user (i.e., providing their email address).

Although Google has said it will not support these solutions in the Chrome browser, platforms (including The Trade Desk) are confident that these solutions will remain available to buyers. In general, universal IDs represent a viable, privacy-focused alternative to cookies — and one that will be particularly important on the open web. From an advertiser standpoint, the key is to embrace a “yes, and” mentality versus an “either, or” stance. By working with partners that integrate with all leading universal ID providers, advertisers can ensure the broadest continued coverage following the final death knell of the cookie.

3. On-device solutions

As advertisers look to offset the impact of the move to a cookieless world, it’s also important to be covering their bases on mobile. Going forward, “limit ad tracking” will become the new normal in mobile environments. In fact, only 10-20% of users are expected to opt in to ad tracking with Apple’s IDFA enforcement. As such, advertisers will see a significant impact as it relates to opportunities for one-to-one personalization and reaching consumers at scale, not to mention ad pacing, rotation, and forecasting.

This is where on-device audience solutions come in. The in-app environment combines the best of data and privacy through on-device audiences, a privacy-focused solution that doesn’t rely on mobile device identifiers. Rather, on-device audiences can be generated on the device, and only the audience segments — not the individuals themselves — are available for targeting. Ultimately, the user data never leaves the device. Such solutions can layer device data, app metadata, and advertisement interactions to probabilistically infer behavioral characteristics, such as age groups, gender, interests, and many more, without the need to access personal information such as a mobile device identifier. This approach will become increasingly relevant for mobile advertising, particularly given that Google is expected to follow in Apple’s footsteps and eventually deprecate its mobile device ID (GAID) as well.

4. Contextual targeting

Finally, let’s not forget that our industry has long had the means of targeting ads without the need for personally identifiable information (PII). We’re talking, of course, about contextual targeting, which is understandably gaining traction again as we move into a privacy-first world. The beauty of contextual targeting is that it does not require consent and works across all environments (e.g., desktop, mobile, CTV, etc.). Contextual audiences are built based on the type of media or subject matter that a user consumes digitally, versus the user’s identity. Advances in data processing and machine learning allow for real-time audience generation and activation based on such signals. In other words, the effectiveness of contextual targeting is improving every day.

Adapting (and measuring) for the future

As we move forward into a very different future for marketers, there’s a need to get back to basics when it comes to how we understand the effectiveness of advertising spend. Our industry’s overreliance on deterministic data is going to need to broaden towards thoughtful probabilistic measurement strategies. The good news is that these techniques, designed to help marketers understand incrementality in a cross-channel reality, are well-established. Going forward, strong media mix modelling will become essential and will ultimately elevate our industry’s omnichannel understanding in ways that today’s last-click tendencies do not.

The writing has been on the wall for third-party cookies for years now, and mobile identifiers like the IDFA have already lost a great deal of relevance and reach within today’s targeting landscape. The challenges to identity across the digital and mobile landscapes will continue to escalate. Mobile marketing will become less one-to-one in a privacy-first world, and strong omnichannel marketing strategies will become more important than ever.

What’s required of marketers at this juncture is a reset of their strategic mindset and a tactical pivot on multiple fronts. Now is not the time to be seeking simple solutions to systemic challenges. Rather, now is the time to be implementing a broad array of alternatives to see what works best — and committing to an ongoing test-and-learn loop for the foreseeable future.

Ionut Ciobotaru is Chief Product Officer at Verve Group.

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May 30, 2021 at 10:40PM
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4 alternatives to cookies and device IDs for marketers - VentureBeat

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Crumbl Cookies to Open at Waugh Chapel Towne Center Along With Two Other Stores | Eye On Annapolis - Eye On Annapolis

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Greenberg Gibbons has announced that three new retailers will join Waugh Chapel Towne Center, the mixed-use destination in Gambrills, Md. Crumbl Cookies, American Eagle, and European Wax Center are expected to open this Summer.

Crumbl Cookies is a 1,632-square-foot bakery specializing in the perfect chocolate chip cookie. This will be its be the first location in Anne Arundel County. In addition to its signature offerings which include warm milk, chocolate chip and chilled sugar cookies, the bakery boasts a rotating menu of more than 120 specialty flavor cookies that will update weekly. Crumbl Cookies will offer delivery, curbside pickup, catering, and shipping. The bakery will be located next to Regal Cinemas and is set to open this June.

American Eagle is a leading global retailer known for its trendy and high-quality offerings of men’s and women’s jeans, tops, bottoms, dresses, accessories, and more. The new 4,922-square-foot location will be next to Dick’s Sporting Goods and is expected to open by July.

European Wax Center is a leader of hair removal salon offering a unique waxing experience for women and men. The 1,400-square-foot salon boasts a modern setting, professionally trained staff, and exceptional services including brows, underarms, bikini line for women, as well as nose, ears, and brows for men. European Wax Center offers a complimentary wax on a guest’s first service. The salon will be located near Starbucks and is expected to open by June 2021.

Waugh Chapel Towne Centre offers over 60 national and regional retailers and restaurants and is anchored by Wegmans, Target and Regal Cinemas. Located in West Anne Arundel County, the $275-million, mixed-use project includes 640,000 square feet of retail space and 130,000 square feet of Class A office space. The Centre also includes 644 multi-family units, 190 townhomes, an 80-unit assisted living facility and a 100-room hotel. Waugh Chapel Towne Centre is located next to the popular Village at Waugh Chapel, which is also owned and managed by Greenberg Gibbons. For more information and store hours, go to VisitWaughChapel.com or follow Waugh Chapel Towne Centre on Facebook.

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May 30, 2021 at 09:40PM
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Cookies or stickers: I admit it. I'm semi-motivated by bribery - The Grand Junction Daily Sentinel

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I probably shouldn’t admit this, but I spent almost two years of my life controlling 8-year-olds with stickers. My wizardry also extended to 7- and 6-year-olds.

It turns out that when you’re trying to teach speakers of one inscrutable language (Mandarin Chinese) another inscrutable — and completely ridiculous! — language (English) in a public elementary school classroom, there is tremendous power in rewarding effort and nice behavior with a sticker.

And when things got rowdy — which wasn’t too often, actually, they really were wonderful children — all I had to was waggle the pad of stickers I’d brought with me from America and…

Suddenly, mouths were zipped and hands were folded neatly on desks, presumably to make it easier for me to put stickers on them.

Which is to say, I’m pro-bribery. I myself am very motivated by it.

So, when Gov. Jared Polis announced several days ago that five lucky, vaccinated individuals will win $1 million each through five drawings in June, I considered myself retroactively bribed.

I mean, I got my COVID-19 vaccine almost two months ago, but still: a million dollars! I’m re-motivated!

I’d like to say I always do the right thing because it’s the right thing to do, but I’m human and therefore susceptible to all the laziness, degenerate decision making and breathtaking self-interest that are inherent in my species.

It’s not all id all the time, I’ll defensively point out, but honestly? If you want me to do the dishes, you’ll probably need to give me a cookie.

And by “you” I mean “me,” because as I’ve thought about how I’m going to spend my million dollars, I’ve increasingly realized how much self-bribery I do.

For example, the dishes: Obviously, I should clutch my faultless moral compass to my pure heart and do them because it’s the correct and tidy thing to do, and because I made the mess, and because I don’t want to end up on a TV show that’s promoted with some version of “you won’t believe your eyes!”

But… it’s not fun to do the dishes. It’s made even less fun by my constant awareness that they’re just going to get dirty again. So, I generally reward myself with a treat if I not only do them, but do a good job on them (this means not leaving a bunch of stuff in the sink under the auspices of “soaking”).

Me: Rachel, if you do these dishes, you can have two, maybe three Andes mints afterward.

Also me: … OK, fine.

It’s the same thing with exercise. It’s sweaty and exhausting and I infinitely prefer sitting on the couch and reading novels. But I don’t want to buy new clothes and I very much enjoy my consistently beating heart, so I bribe myself.

Me: Rachel, if you go ride that dumb exercise bike and don’t commit ennui by thinking about the tragic symbolism of staying in place and riding to nowhere, you can watch something appalling on Netflix while you do.

Also me: And it’s gonna have evil robots!

So, I tend to pursue the carrot. I apologize for nothing.

And while I wish that my motivations were always totally pure and guided by selfless concern for the greater good, I also feel that as long as stuff gets done that needs to, why not grab that carrot and make dessert?

I think we can all agree that carrot cake is delicious, and that we sometimes do things for the reward rather than for noble purpose.

Therefore, I brandished a pad of stickers at a classroom of third-graders, felt no shame and got tremendous results. I also taught them “The Lion Sleeps Tonight,” which they LOVED, and I frequently told them that if they tried their very hardest for the first 40 minutes of class, we’d sing “The Lion Sleeps Tonight” during the last 10 minutes.

I got nouns and verbs shouted at me with crazed enthusiasm, which ramped up my crazed enthusiasm, until we were shrieking that classic by The Tokens loud enough to wake every lion on the planet. It’s one of my favorite memories.

Thus, I will not be offended if you ask me to do something and subtly — or not-so-subtly — hint that a treat is waiting at the end of the task. I will not consider myself morally compromised, I will consider myself grateful for the pizza (or Andes mints).

Rachel Sauer is at rs81501@gmail.com and doesn’t actually need a reward to do something nice for you, but always appreciates cookies.

The Link Lonk


May 30, 2021 at 01:15PM
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Cookies or stickers: I admit it. I'm semi-motivated by bribery - The Grand Junction Daily Sentinel

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Cookies

4-H at home: Cookies and cream ice cream pie - The Daily Advance

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School is out for the summer! Celebrate by making this dessert with your kids. This recipe combines two things kids love, ice cream and Oreos!

Ingredients:

· Vegetable oil spray

· 16 Oreo cookies, broken into large pieces

· 2 tablespoons unsalted butter, melted

Filling –

· 2 pints cookies and cream ice cream

· 8 Oreo cookies, broken into large pieces

· 2 cups whipped cream

Directions:

For the crust –

1. Adjust oven rack to middle position and heat oven to 325 degrees F. Spray 9-inch pie plate with vegetable oil spray.

2. Add 16 Oreo cookies (broken into large pieces) to food processor and lock lid into place. Hold down pulse button for 1 second, then release. Repeat until cookies are coarsely ground, about fifteen 1-second pulses.

3. Turn on food processor and process until crumbs are uniformly fine, about 15 seconds. Stop processor and remove lid. Add melted butter to processor and lock lid back into place. Turn on processor and process until mixture resembles wet sand, about 15 seconds.

4. Stop processor, remove lid, and carefully remove processor blade (ask an adult for help). Use rubber spatula to scrape mixture into greased pie plate. Use your hands to press crumbs into even layer covering bottom and sides of pie plate.

5. Place pie plate in oven and bake for 15 minutes.

6. Use oven mitts to remove pie plate from oven (ask an adult for help). Place pie plate on cooling rack and let crust cool completely, about 30 minutes.

For the filling –

1. Remove ice cream from freezer and let soften on counter for 10 to 15 minutes. In large bowl, combine softened ice cream and remaining 8 Oreo cookies (broken into large pieces). Use back of large spoon to mash until well combined.

2. Use rubber spatula to transfer ice cream mixture to cooled crust, and smooth the top. Cover pie with plastic wrap and freeze until filling is completely frozen, at least 3 hours or up to 1 week.

3. Slice pie into wedges. Dollop each piece of pie with whipped cream. Enjoy!

The Link Lonk


May 30, 2021 at 03:30AM
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4-H at home: Cookies and cream ice cream pie - The Daily Advance

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Cookies

Rice cakes, cheesy crepes and jammy cookies: Ottolenghi’s recipes for cooking with kids - The Guardian

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Cooking with kids: the difference between how that’s going to be in your mind (fun, bonding, delicious, a great way to get kids to try new things) and how it can be in practice (bizarrely stressful, incredibly messy, essentially divisive) can, shall we say, be vast. Those who have tried have probably experienced some degree of both and are, as a result, more comfortable dishing out the food than The Advice. I’ll hold back on the advice today (though I would whisper that a bit of prep really does pay off, so get all your ingredients out and ready), but hope that this food will lure those little hands to get chopping, mixing, tasting and eating. Good luck!

Ham and mozzarella rice cakes (pictured above)

These rice cakes are inspired by yaki onigiri, or Japanese rice balls. I often cook with my kids after we’ve had lunch – they are much more focused when they’re not raging hungry – so these are ideal, because they can be made a day ahead, ready to be fried the next day.

Prep 15 min
Cook 1 hr 15 min
Serves 4

For the rice cakes
200g sushi rice
Salt and black pepper
60g ham, chopped finely into little squares
100g block low-moisture mozzarella, finely grated
1 egg yolk
½ tsp sesame oil
20g chives, finely chopped
1½ tbsp white sesame seeds
½ tbsp black sesame seeds
3 tbsp olive oil

For the dip
1 tbsp soy sauce
1 tbsp maple syrup
1 tsp cornstarch
50ml water
1 tsp lime juice
½ tsp sesame oil

Put the rice in a medium bowl, cover with plenty of cold water and leave to soak for 30 minutes. Tip the rice into a sieve, run under the cold tap until the water runs clear, then put in a small saucepan with 240ml water and a half-teaspoon of salt. Cover the pan, bring up to a simmer, then turn the heat to low and cook for 15 minutes, until all the water has been absorbed. Take off the heat and leave to rest, still covered, for 10 minutes.

Meanwhile, mix the ham, mozzarella, egg yolk and a good grind of pepper in a bowl, then split into eight roughly 20g portions, roll into balls and set aside.

Put all the dip ingredients into a small saucepan, whisk to make sure the cornflour gets incorporated with the liquids, then cook on a medium-high heat for three minutes, until the mixture thickens slightly and takes on a glossy sheen. Pour into a small bowl and leave to cool.

Spread the rice evenly over a medium-sized tray, drizzle over the sesame oil, scatter with the chives and mix gently with a fork.

Have ready a bowl of cold water and, using wet hands, weigh out about 55g of the rice mixture and flatten it to the size of the palm of a hand. Put one ball of the mozzarella mixture on the rice and gather up the sides to make a ball, wetting your hands as you go, so the cheese mixture is totally encased by the rice. Roll the ball firmly in your hands, then flatten slightly, set aside and repeat with the remaining rice and mozzarella mixture.

Put all the sesame seeds on a plate, then dip in both flat sides of each rice cake, just to coat. Put the olive olive oil in a large frying pan on a medium-high heat and, once it’s hot, fry the rice cakes in batches for three minutes on each side, until the sesame seeds are golden. Drain on kitchen towel and serve warm with the dip on the side.

Cheesy curry crepes

Yotam Ottolenghi’s cheesy curry crepes.

The crepe batter can be made the day ahead, as can the crepes themselves: keep them in an airtight container in the fridge. These quantities will make a few extra crepes, but that will allow for any crepe-related catastrophes and/or a few extra to snack on. For a meat-free version, try leftover roast vegetables or chickpeas instead.

Prep 15 min
Cook 1 hr
Serves 4

For the crepes
200ml whole milk
75ml water
75g Greek-style yoghurt
3 eggs
165g plain flour
½ tsp ground turmeric
Salt and pepper

For the bechamel
100g whole milk
50g Greek-style yoghurt
15g butter
15g plain flour
¾ tsp medium or mild curry powder
¼ tsp ground turmeric
120g grated cheese – cheddar and gruyere work well

To assemble
Vegetable oil, for frying
250g leftover roast chicken, beef or ham, shredded or chopped into 1cm pieces
4 spring onions, trimmed and finely sliced (optional)
Olive oil
Mango chutney, to serve

Put all the crepes ingredients in a blender, add half a teaspoon of salt and blend on high speed until smooth. Pour into a jug and set aside while you make the bechamel.

Put all the ingredients for the bechamel except the cheese in a small saucepan, bring up to a simmer on a medium heat and cook, whisking constantly, for about two or three minutes, until thickened and smooth. Take off the heat, add 50g of the grated cheese, a quarter-teaspoon of salt and a good grind of black pepper, and whisk until smooth. Cover the surface of the bechamel with a piece of parchment to prevent a skin forming, then set aside while you cook the crepes.

Put a small, 16cm, nonstick frying pan on high heat. Once hot, turn the heat down to medium-high and add a quarter-teaspoon of vegetable oil. Pour about 50ml crepe batter into the pan, swirl it around to spread the batter evenly over the base and cook for 30-40 seconds a side. Transfer to a plate and repeat with the rest of the batter – you should end up with 12 or 13 crepes. (If you like, use two pans, to speed things along.)

Heat the oven to 240C (220C fan)/475F/gas 9 and line a large, 37cm x 32cm oven tray with baking paper. Take eight of the crepes (save the rest for a snack), lay them on a flat surface and spread each one with a heaped tablespoon of bechamel. Scatter about 30g of the chicken, beef or ham over the bottom quarter of each crepe, and top that with a teaspoon or so of spring onion and half a tablespoon of grated cheese. Fold the top half of each crepe over the bottom half, to cover the filling, then fold over the left side to cover the right, so you end up with little open-ended triangular parcels.

Place the parcels on the lined tray, scatter the remaining cheese over the top and drizzle with half a tablespoon of olive oil. Bake for 10-15 minutes, until golden, then serve hot with the remaining spring onions sprinkled on top and some mango chutney alongside.

Raspberry frisbee cookies

Yotam Ottolenghi’s raspberry frisbee cookies.

Is it possible to call a cookie a frisbee and then get cross when food flies across the kitchen? Use another berry instead of the raspberries, if you prefer, and make double the amount of jam so you have some left over for breakfast.

Prep 15 min
Cook 1 hr 15 min
Makes 9

For the cookies
300g plain flour
100g icing sugar
15 cardamom pods (2g), ground, to get ½ tsp (optional; omit if your kids don’t like them)
Flaked salt
210g room temperature butter, cut into 2cm cubes
1 tsp vanilla paste

For the jam
225g raspberries, fresh or frozen and defrosted
100g golden caster sugar
½ tbsp lemon juice

For the icing
60g icing sugar
1 tbsp water
15g whole freeze-dried raspberries

Heat the oven to 180C (160C fan)/350F/gas 4. In a large bowl or food processor, mix the flour with the icing sugar, ground cardamom, if using, and an eighth of a teaspoon of flaked salt. Add the butter and vanilla paste, and mix or pulse until the mixture looks like breadcrumbs. Pour into a bowl and use your hands to bring it all together into a ball.

Put the dough between two sheets of greaseproof paper and, using a long rolling pin, roll it out to ¾cm thick, pushing together any cracked edges as you roll. Peel off the top sheet of paper and save to bake the cookies on later. Lift up the bottom sheet of paper on either side, with the dough on it, transfer to a large, flat tray and refrigerate for 30 minutes.

Meanwhile, make the jam filling. Mash the fruit with a fork until smooth (or blitz it in a food processor), then pass the resulting puree through a fine sieve set over a bowl, using a spoon to push it through, until you are left with just the pips in the sieve.

Pour the puree into a large saucepan, add the caster sugar, lemon juice and an eighth of a teaspoon of flaked salt, then cook on medium-high heat for 10 minutes, until bubbling furiously. Pour into a bowl, cover and leave to cool.

Take the cookie dough tray out of the fridge, lift up the sheet of paper with the dough still on it and transfer to a work surface. Using a 5cm round cookie cutter, cut out 18 cookies and place them on a large tray lined with the reserved sheet of paper. (If there are any scraps, put these on a second tray, then bake and save for crumbling over desserts and/or yoghurt another time.) Bake the cookies for 17 minutes, until lightly golden at the edges, then use a spatula to transfer them to a rack and leave to cool.

Mix the icing sugar and water in a small, flat-bottomed bowl, and crush the freeze-dried raspberries in a second small bowl.

Once the cookies are cool, spoon half a tablespoon of the jam on to the centre of nine of the cookies, top with the remaining cookies, and press lightly to sandwich. Roll the edges of each cookie sandwich in the icing, as if you were rolling a wheel, let any excess drip off, then roll the iced edges into the crushed raspberries, so you get a pretty pink line all around each cookie. Set aside until you’re ready to eat them.

The Link Lonk


May 29, 2021 at 03:30PM
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Rice cakes, cheesy crepes and jammy cookies: Ottolenghi’s recipes for cooking with kids - The Guardian

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Cookies

Big Raspberry-Rye Cookies - PureWow

cookies.indah.link

Prep:

20 min

Cook:

20 min

Total:

40 min

© Heidi Swanson/Super Natural Simple

We love classic, simple treats, but it’s those sneaky, surprising ingredients that take things over the top. Take this recipe for raspberry-rye cookies—from Heidi Swanson’s Super Natural Simple—as an example. They’d be delicious on their own, but the secret ingredient makes them second-helping worthy.

“My wild card ingredient in these extra-large cookies,” Swanson writes, “is an entire bag of crushed freeze-dried raspberries. Paired with the rye flour, these cookies bake up crisp, golden and vibrating with tart-sweet raspberry intensity.”

Heads up, the cookies really are as big as their namesake. Per Swanson, if you find the size to be intimidating, cut them into quarters to serve on a cookie plate. “The dough also freezes really well [when] shaped into balls and double-wrapped, for up to 2 months,” she continues. “But if you’re going to bake from frozen, increase the baking time by 4 to 6 minutes.”

_{Reprinted with permission from Super Natural Simple. Copyright © 2021 by Heidi Swanson. Published by Ten Speed Press, an imprint of Random House, a division of Penguin Random House LLC.}

RELATED: 4-Ingredient Lemon Cookies

Ingredients Directions Nutrition Ratings

12 servings

¾ cup plus 2 tablespoons room-temperature unsalted butter, sliced

1½ cups granulated cane sugar

¼ cup dark brown cane sugar

1 large egg

2 teaspoons pure vanilla extract

2¼ cups rye flour

½ teaspoon baking soda

½ teaspoon fine-grain sea salt

1 cup freeze-dried raspberries, crushed

1. Place a rack in the top third of the oven and preheat it to 350°F. Line two baking sheets with parchment paper.

2. Place the butter in a large bowl and beat it by hand or with an electric mixer until light and fluffy. Add the sugars and beat until uniform. Stir in the egg and vanilla extract until well combined. Add the flour, then sprinkle in the baking soda, salt and raspberries. Stir just until the dough is combined.

3. Using a ¼-cup measure, form the dough into twelve balls. Place six balls on each prepared baking sheet and chill the dough in the freezer for 15 minutes before baking. (You could also chill the dough in the refrigerator overnight.)

4. Bake the cookies one pan at a time until the edges are deeply golden, 15 to 18 minutes. Remove the pans from the oven and transfer the cookies to a wire rack to cool completely. Store in a cookie jar.

312 calories

14g fat

45g carbs

3g protein

30g sugars

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Note: The information shown is Edamam's estimate based on available ingredients and preparation. It should not be considered a substitute for a professional nutritionist's advice.

PureWow may earn compensation through affiliate links in this story.

The Link Lonk


May 28, 2021 at 05:07AM
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Big Raspberry-Rye Cookies - PureWow

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Cookies

Crumbl Cookies Opens in Santa Rosa - Sonoma Magazine

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When was the last time you had a warm cookie, just out of the oven, all gooey in your hot little hands? If it’s been longer than you can remember, it’s time for some self-love at Crumbl, a new bakery devoted to saucer-size gourmet cookies in rotating flavors like Andes Mint, Kentucky Butter, Churro, Peanut Butter Chocolate Chip, Rocky Road and Confetti Cake. Their signature milk chocolate and sugar cookies are permanent fixtures.

The open-kitchen bakery at 2154 Santa Rosa Ave. in Santa Rosa has had lines out the door since opening in late April. Offering cookies only, Crumbl is a national chain of more than 200 bakeries throughout the country. The mission of its two founders was simple — to create the perfect chocolate chip cookie. The Santa Rosa location is the first in Sonoma County and the only Crumbl bakery in the North Bay (there’s another in Brentwood in the East Bay).

You’ll likely want a friend — or five — to help you devour all six flavors. Or you’ll do like we did: just keep nibbling away at them for a few days as they taunt you on the kitchen counter. Each cookie is $4 and is served in an adorable pink box. You can please a crowd or a party with the 12-pack for $35.25. Cold milk is, of course, available as well. Crumbl offers delivery and pickup.

2154 Santa Rosa Ave., Santa Rosa, 707-324-1781, crumblcookies.com/santarosa

This article is from this week’s BiteClub column, read more here. 

Editor’s Note: Travel, dining and wine tasting can be complicated right now. Use our inspirational ideas to plan ahead for your next outing, be it this week or next year. If you visit restaurants, wineries, and other businesses during the pandemic, remember to call ahead, make reservations, wear a mask and social distance.

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The Link Lonk


May 28, 2021 at 09:56PM
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Crumbl Cookies Opens in Santa Rosa - Sonoma Magazine

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Cookies

6 new weed products to try from Spherex, Mistifi, Cookies and more - Weedmaps News

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With so many great cannabis brands releasing exciting new products in new markets, it can be hard to keep track of every release. So we're rounding up a few significant releases. This week, we look at releases by Lively Spirits and a Cookies launch in all 50 states.

Spherex: Launch of PHYX cannabis beverages

PHYX

If you prefer to drink your weed, then check out the new 1:1 CBD:THC sparkling waters from Spherex. Each PHYX beverage is packed in glass bottles, and you can choose from dragonfruit, lime, All Natural or grapefruit flavors. Dress it up with a juice mix or drink it on its own for a refreshing pick-me-up this summer. 

Available: California and Colorado

Cookies: Launch CBD flower 

You may have heard of the ultra-popular brand Cookies, but if you don't live in California, it's impossible to get your hands on Cookies flower — until now. Cookies has launched a CBD line now available in all 50 states. Choose from flower, vape cartridges, or mushroom powder capsules. Its CBD strain lineup includes genetics from Cereal Milk, Gelatti, and London Pound Cake 75. 

Available: Nationwide

Lively Spirits: Launch of purejuana cannabis powder

Lively Spirits

Lively Spirits, a California-based “psychotropic cocktail company,” has just launched purejuana, a dissolvable full-spectrum THC powder that can be used to enhance any non-infused beverage. It's currently available in five strains: Venom OG, Blue Dream, Super Lemon Haze, Purple Punch and XJ-13. It's sold in 10-count boxes at three color-coded potency levels, with each “shotpack” comparable to a single alcoholic drink:

• Green label — 2.5 milligrams per packet
• Yellow label — 5 milligrams per packet
• Red label — 10 milligrams per packet

Consumers can also purchase single red-label shotpacks for $2.75 each.

Available: California

Mistifi: New triple strain vape pens

MISTIFI

Mistifi's new cured resin vape pens are created without the use of any additives, chemicals, artificial flavors, diluents, thickening agents, carrier oils, plant wax, resin, or chlorophyll. The oil is extracted using its proprietary high-pressure/low-heat technology, and you can choose from three pen options offering triple-strain blends:

• Over the Rainbow: Electric Lemonade, Super Silver Haze and Sweet Tangie 
• Houdini: Max OG, Herijuana and Blueberry Bomb
• Phantom: 1:1 THC:CBD blend of Wunderdog, Hell's Fire OG and Jellyfish

Available: California

PAX Labs: Partnership with Ilera Holistic Healthcare in Louisiana

Vape brand PAX Labs has recently partnered with Louisiana cannabis producer Ilera Holistic Healthcare (IHH) to pair the PAX Era Pro vaporizer with IHH's AYO branded medical cannabis formulations. The partnership debuted Freedom, a new line of cannabis products formulated specially for veterans.

This agreement will allow Ilera Holistic Healthcare to launch its first inhalable cannabis products to the Louisiana medical cannabis market. Freedom is now available through state-licensed medical marijuana pharmacies.

Available: Louisiana

Helmand Valley Growers Company: New prerolls

Helmand Valley Growers Company

Founded and operated by US military veterans, Helmand Valley Growers Company (HVGC) is known for its heady vape cartridges. Now, the brand has just released its first prerolls, with each containing 1 gram of flower and all clocking in at least 27% THC. Choose from sativa, indica, or hybrid options. 

Bonus: 100% of the profits from these new prerolls will go to the Battle Brothers Foundation, which helps fund studies on how cannabis can treat post-traumatic stress disorder (PTSD) and pain in veterans, while also helping military personnel return to civilian life.

Available: California

Featured image courtesy of Lively Spirits

Hannah Meadows

Hannah is a Seattle-based writer and editor. She’s worked in the cannabis industry for three years and continues to learn and explore.

The Link Lonk


May 29, 2021 at 01:49AM
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6 new weed products to try from Spherex, Mistifi, Cookies and more - Weedmaps News

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Cookies