As the industry scrambles to find ways to target and measure audiences without third-party cookies, publishers like the Guardian are proving their digital ad campaigns work by investing in brand metrics, diverting reliance away from click-through rates as a marker of success. And it’s driving results for advertisers.
April 30, 2021 at 10:47PM
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With Cookies Crumbling, Publishers Push Brand Metrics - Adweek
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