MINNEAPOLIS, MN
Friday, March 19th, 2021
General Mills-owned Pillsbury has long held its weight in the cold case, and is now tackling the shelf-stable cookie aisle. The company recently revealed its new line of Soft Baked Cookies, which are ready to eat straight out of the package.
“Pillsbury is a beloved baking brand that has been around for more than 100 years, but its products have never been in the cookie aisle until now,” said Jeff Caswell, President of General Mills’ Snacks Division. “While our fans love baking Pillsbury products in the oven, our consumer research indicates there are times that a ready-to-eat cookie is preferred. We focused on launching Pillsbury Soft Baked Cookies for that quick treat, knowing there is not always time for baking.”
Pillsbury makes each delicious cookie using a blend of real butter and shortening for the perfect soft texture. They come in four homemade-inspired flavors that consumers love, including:
- Chocolate Chip: A familiar, fan-favorite made with real chocolate chips
- Confetti: Birthday cake, but in a cookie
- Sugar with Drizzled Icing: A classic flavor topped with icing
- Peanut Butter with Chocolatey Drizzle: The perfect combination of real peanut butter and chocolatey goodness
Pillsbury Soft Baked Cookies will be available in Walmart stores this March and at other retailers nationwide starting in April, a press release noted. Each package of Soft Baked Cookies includes 18 snack-sized cookies at a SRP of $3.69.
Where else might Pillsbury have its sights set? Stay tuned as we report.
The Link LonkMarch 19, 2021 at 10:57PM
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General Mills-Owned Pillsbury Launches New Soft Baked Cookies - Deli Market News
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