The online experience lets people choose to simply fill cookies with a different crème filling or go all the way and deck them out with a “customize everything option.” Either way, people can choose to package their creations in black or white boxes.
For the filing option, visitors can choose from eight different crème colors that go beyond the typical rainbow: red, orange, yellow, green, blue, purple, pink or white. They can purchase 20 two-count packs of cookies at $2.50 each, five eight-count boxes for $8.95 each or a set of 24 cookies for $19.95.
The customize everything option allows people to not only choose different crème colors, but also decide to dip cookies in white or classic fudge, add sprinkles and a photo or text to the top of their cookies. Visitors can purchase 20 two-count packs at $2.50 each, 20 one-count boxes for $3.50 each, five four-count boxes for $10.95 each, 12-count boxes for $29.95 or 24-count boxes for $52.95.
The idea and execution come from Oreo’s in-house team and ties into the brand’s current “Stay Playful” campaign. Although this is a holiday push, there are no plans to take down the experience once the holidays are over.
“The OREOiD platform provides the opportunity to combine the playfulness of our cookie and the imagination of our fans,” said Oreo Brand Manager Olympia Portale, in a statement. “We’re so excited to unveil this new customized experience for our fans to engage with Oreo on a whole new level, just in time for the gift-giving season.”
Fans are finding the option a sweet choice. "I am so doing this for my daughter's birthday," tweeted one person. Even brands showed their excitement on Twitter.
The Link LonkNovember 13, 2020 at 03:38AM
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Oreo's new customizable cookies generate buzz among fans ... and other brands - AdAge.com
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