Whipped Miso Butter - goodhousekeeping.com

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A flavoured butter to ramp up the yum factor on grilled or BBQ meats, fish and veggies!

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Cal/Serv: 105

Makes: 10 servings

Cook Time: 0 hours 5 mins

Total Time: 0 hours 5 mins

125 g

butter, softened

2 tbsp.

brown miso paste

1

garlic clove, crushed

1 tbsp.

soy sauce

1 tbsp.

runny honey

1. Put butter, 2tbsp brown miso paste and garlic in a medium bowl and beat with a handheld electric whisk for 2min, until well combined and pale. Add soy sauce and runny honey and beat to combine. Scrape on to a sheet of baking parchment or clingfilm, wrap into a sausage shape and chill until needed (up to 1 week). 

Per serving:

• Calories: 105
• Protein: 1g
• Total fat: 11g
• Saturates: 7g
• Carbs: 2g
• Total sugars: 1g
• Fibre: 0g

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io

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June 29, 2021 at 09:39PM
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Whipped Miso Butter - goodhousekeeping.com

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Butter Cookies

Red, white and blue cookies, just in time for 4th of July - Chicago Sun-Times

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Red, white and blue cookies

Makes 36 cookies

Preparation time: 10 minutes; Freezing time: about 30 minutes

Cooking time: 18 minutes; Cooling time: 3 minutes

INGREDIENTS

• 1 cup butter, at room temperature
• 2/3 cup sugar
• 2 cups flour
• 1 tablespoon pure vanilla extract
• Red gel food color
• Blue gel food color
• Clear cake sparkles

DIRECTIONS:

Heat oven to 350 degrees. Place parchment paper on rimmed baking sheet.

Beat butter and sugar until blended and fluffy. Add flour and vanilla and beat until well combined. Divide the dough into three equal pieces and color one piece red and another piece blue with food color gel.

Shape each piece of dough (red, white and blue) into 2 logs, each 8 inches long, 1 1/2 inches wide and about 1/4 inch thick. Place blue dough on flat surface. Top with white dough, then red dough.

Roll in waxed paper or parchment paper and freeze 30 minutes or until dough is firm enough to slice. Repeat with remaining refrigerated cookie dough. Slice each chilled cookie dough log into 18 cookies.

Arrange on prepared baking sheet and sprinkle with cake sparkles. Bake 15 minutes or until bottoms are golden.

Cool 3 minutes on baking sheet. Transfer to wire rack and cool completely. Repeat with remaining chilled cookie dough log.

Per serving: 86 calories, 1 gram protein, 5 grams fat (53% calories from fat), 3.3 grams saturated fat, 9 grams carbohydrate, 14 milligrams cholesterol, 45 milligrams sodium, no fiber.

Carb choices: 1/2.

Black beans and rice

Makes 5 servings

Preparation time: 15 minutes

Cooking time: about 20 minutes plus rice

INGREDIENTS

1 cup brown rice

1 1/2 teaspoons olive oil

1 medium chopped onion

1 chopped red bell pepper

4 ounces diced ham

1 tablespoon minced garlic

1 teaspoon each cumin and dried oregano

2 (15-ounce) cans undrained reduced-sodium black beans

1/2 cup water

2 teaspoons red wine vinegar

1/2 cup chopped fresh cilantro

Lime wedges and diced red onion for garnish

Cook rice according to directions; set aside. Meanwhile, heat oil in a large nonstick skillet on medium. Add onions and bell pepper; cook, stirring 8 minutes or until softened. Add ham; cook 2 minutes or until browned. Add garlic, cumin and oregano; cook, stirring 30 seconds or until fragrant. Stir in beans and water; bring to simmer. Reduce heat to low and simmer 10 minutes to blend flavors. Remove from heat; stir in vinegar and cilantro. Serve over rice. Garnish with lime wedges and onion.

Per serving: 348 calories, 18 grams protein, 4 grams fat (10% calories from fat), 0.8 grams saturated fat, 60 grams carbohydrate, 12 milligrams cholesterol, 280 milligrams sodium, 9 grams fiber.

Carb choices: 4

Spicy shrimp Alfredo

Makes 8 servings

Preparation time: 15 minutes

Cooking time: less than 15 minutes plus pasta with peas

INGREDIENTS

1 pound multigrain spaghetti

1 1/2 cups frozen petite green peas, thawed

1 tablespoon canola oil

1 medium chopped onion

3 teaspoons Cajun seasoning, divided

1 pound peeled and cooked medium shrimp

1 (10-ounce) package refrigerated reduced-fat Alfredo sauce

Cook pasta according to directions; add peas the last 2 minutes of cooking. Drain and return to pot. Meanwhile, heat oil in a large nonstick skillet on medium. Add onion; cook 4 minutes. Stir in 2 teaspoons Cajun seasoning; cook 1 minute. Add shrimp; cook 2 minutes. Set aside. Cover and microwave Alfredo sauce and remaining Cajun seasoning 2 minutes on 30% power; stir and cook 2 more minutes or until heated throughout. To pasta in pot, stir in shrimp mixture and Alfredo sauce mixture. Toss to mix and coat. Serve immediately.

Per serving: 352 calories, 26 grams protein, 8 grams fat (19% calories from fat), 2.5 grams saturated fat, 47 grams carbohydrate, 128 milligrams cholesterol, 798 milligrams sodium, 6 grams fiber.

Carb choices: 3

Chicken and melon salad

In a large bowl, combine 3/4 cup red wine vinaigrette and 1 tablespoon fresh lime juice; let stand 10 minutes. Meanwhile, soak 1/3 cup thinly sliced red onion in hot water to cover for 10 minutes; drain and pat dry. To vinaigrette mixture, add onion, 2 romaine lettuce hearts (chopped), an 8- to 12-ounce package grilled chicken breast (chopped), 1 1/2 cups cubed cantaloupe, 1 1/2 cups seeded and cubed watermelon, 2/3 cup crumbled Greek feta cheese and 1/4 cup chopped fresh basil; toss to coat and combine. Sprinkle with 1/2 cup toasted slivered almonds. Serve immediately. Serve with chilled vegetable juice and crackers

Linguine caponata

Add a 7.5-ounce can caponata (eggplant appetizer) to no-salt-added or regular marinara sauce. Heat; toss with cooked linguine. Top each serving with a dollop of part-skim ricotta. Serve it with a spinach salad and garlic bread. Enjoy some cantaloupe for dessert.

Turkey tostadas

Heat oven to 450 degrees. Coat 8 corn tortillas with cooking spray. Bake, turning once, until crisp. Mix 2 cups diced deli turkey and 1/2 cup each reduced-fat sour cream and salsa. Spoon over tortillas and sprinkle with shredded Jack cheese. Heat until cheese is melted. Serve with corn on the cob.. Fresh cherries make a great summer dessert.

Stuffed peppers

Use your favorite bell peppers, hollow them, turn upside-down in a baking dish, cover and microwave on high 1 minute per pepper. Stuff them with heated beans and rice (moisten with a little unsalted chicken broth) and top with some crumbled Greek feta cheese. Serve with fresh broccoli spears and whole-grain rolls. Plums are good for dessert.

The Link Lonk


June 29, 2021 at 05:00PM
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Red, white and blue cookies, just in time for 4th of July - Chicago Sun-Times

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Cookies

Audi Denmark Engages Consumers Without Cookies - ExchangeWire

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Unified Targeting test with PHD Media Denmark and Semasio bridges the gap between audience and contextual targeting, paving the way for the privacy-first era.

Today Audi Denmark announced the results of a first-of-its-kind Unified Targeting test deployed in a largely cookie-less environment through a partnership with PHD Media Denmark, an Omnicom Media Group Company, and Unified Targeting provider Semasio. It revealed that novel targeting strategies such as excluding consumers not in the market to buy a specific car model or least likely to purchase one is an effective, privacy-friendly way to reach new prospects and content not captured by more traditional targeting methods.

Additionally, seamless extension of available modelled first-party data to similar user profiles and content they have in common open up net new pockets of value for reaching the most likely buyers. The Unified Targeting test took place in Denmark, which is an interesting market as only around 35% of Danish consumers are targetable on the user-level owing to high Safari market share coupled with one of the strictest interpretations of GDPR‘s consent collection rules.

“With competition intensifying over fewer known users and premium content, it’s crucial to find future-proof alternatives now,” said Frederik Meincke of PHD Media Denmark. “We’re always looking for full control and transparency over campaigns to generate actionable insights and optimize the bidding strategy at run time to meet the performance requirements of Audi Denmark. With Semasio technology we’re able to do exactly that.”

Working alongside PHD Media Denmark and Semasio, Audi Denmark ran two Unified Targeting test campaigns to respond to these market changes.

In the first campaign Audi targeted personae of the most likely buyers and excluded personae of the least likely buyers based on their typical media consumption patterns and socio-demographic characteristics, both on a user-level (Audience targeting) and page-level (Contextual targeting). With equal spend on all four targeting approaches, Audi generated 70% of total conversions in the test through the novel Audience and Contextual Exclusion strategies.

“This was somewhat of a surprise to us, and it shows the power of taking a different approach to targeting by specifying what you don’t want instead of specifying what you want, especially in a market with low user-level targetability and thus intense competition for limited relevant users and contexts,” added Meincke.

In the second campaign, Audi used its first-party data to model and find more users with similar semantic profiles to the actual converters. Additionally, these first-party audiences were projected onto contexts using Semasio’s Contextual Audience Extension, which identifies sites and pages, where the converters are greatly overrepresented. Both first-party data-based strategies – the more traditional Audience Extension and the novel Contextual Audience Extension – outperformed personae inclusion strategies of the most likely buyers, reducing eCPA by 59% and 81% respectively, and proving to be as effective as inferred exclusion strategies in the first campaign.

Niklas Theakston, Digital Manager at Audi Denmark, is very pleased with the outcome: “The two test campaigns we ran with Semasio and PHD Media Denmark have improved our understanding of what it takes to be successful in the privacy-first era. We have gained valuable insights into how we can continue to reach our target audience through future-proof intelligent media buying in the changing media landscape that will soon become a reality for advertisers worldwide.”

“The elephant in the room we don’t like to talk about today is that a large portion of internet users are no longer targetable via third-party cookies. The Danish Digital Dystopia with only 35% user-level identifiability is an exacerbated version of the market dynamics we see in most countries and thus a great sandbox to study the effects of cookie-less targeting strategies,” says Kasper Skou, CEO and co-founder of Semasio. “What this test shows us is that unifying user- and page-level targeting as well as tapping into the surprising potential of exclusion targeting create a resilient strategy, which will dynamically adapt to the percussive ecosystem changes we are headed for.”

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June 29, 2021 at 04:56PM
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Audi Denmark Engages Consumers Without Cookies - ExchangeWire

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Cookies

Digital Cookies You'd Actually Want - The NonProfit Times

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As the saying goes, when life gives you lemons, you make lemonade. What if life hands you 15 million Girl Scout cookies?

During the course of the pandemic, consumers created shortages of all kinds of products, from office furniture for their home to workout equipment for their home gyms. That went for almost everything — except Girl Scout cookies. 

The Girl Scouts had a surplus of cookies after sales floundered even more than expected during this past cookie season, thanks to the pandemic – 15 million packages as a matter of fact.

Those 15 million packages would be about 7.5% of a typical year’s sales of almost 200 million Girl Scout cookie packages sold — roughly $60 million of the $800 million in annual revenue. Each year, there is “a very small percentage” left unsold, according to the organization. Girl Scout cookie season kicks off in January and runs through April.

“This year’s sales figures are largely due to the fact that, historically, the majority of cookie sales come from girls selling in-person versus digital – whether that be a physical booth, selling cookies at a family member’s workplace, or going door-to-door in the community,” according to a statement from the New York headquarters of Girl Scouts. “Girl Scouts prioritized girl safety above all, so our movement forecasted cookie sales to be down this season. This is unfortunate but — given this is a girl-driven program and the majority of cookies are sold in-person by girls at booths or other face-to-face methods — it was to be expected.”

The drop in sales means a decline in revenue for the 111 local Girl Scout councils, which receive 100% of the proceeds from cookie sales. So now the Girl Scouts  launched a donation-only site to support the cookie program and donate cookies to first respondents, food banks, and other causes.

“We did everything we could to mitigate the losses to recoup lost revenue in addition to helping the bakers sell through their inventory,” according to the Girl Scouts’ statement. “The outpouring of support for the cookie program has been overwhelming.”

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June 29, 2021 at 11:26PM
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Digital Cookies You'd Actually Want - The NonProfit Times

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Cookies

Erewhon’s Top-Selling Cookie Dough Brand Deux Raises $1 Million Seed Round To Expand In Retail - Forbes

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Deux's founder and CEO Sabeena Ladha prepares for major retail expansion after her vegan cookie ... [+] dough brand achieved major success online.

Deux

Functional cookie dough startup Deux (pronounced as “dough”), which was conceived on Instagram last year taking orders through direct message and Venmo, expects brick-and-mortar retailers to be a major sales driver in the coming years after recently closing $1 million in seed round, according to founder and CEO Sabeena Ladha. 

The newly raised capital is led by a list of executives, entrepreneurs, and investors in the CPG space, including Erewhon Market’s CEO Tony Antoci, Brandin Cohen who sold his business Liquid I.V. to Unilever, MVMT’s cofounder Jake Kassan, Lemon Perfect’s founder and CEO Yanni Hufnagel, brothers Carter and Courtney Reum who cofounded VC firm M13, as well as Sway house TikTokers through their fund Animal Capital.

Deux, which has grown 600% in sales over the past six months, and has become one of the top-selling desserts at Erewhon, is also expected to use the money to fuel its product innovations, including Drip, a healthy alternative to Ferrero-owned chocolate hazelnut spread brand Nutella.

Antoci wrote me via email that brands in Erewhon that hit on these dimensions — great taste, clean ingredients, and loved by consumers — can scale themselves naturally, and “Deux is special because it goes above and beyond on all three.”

Combining Cookies With Immunity-Boosting Ingredients

As a former marketing analyst and brand manager at PepsiCo and Diamond Foods, and later ventured out into VC, helping launch several direct-to-consumer products, Ladha is no stranger to the CPG world. 

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She noted how the idea of launching an enhanced, vegan cookie dough was born during the peak of the COVID pandemic.

“The trend of people getting into the immunity sector was gaining momentum, and I thought ‘what if we add all the immunity vitamins into mini chocolate chip cookies’?” Ladha said, noting a saturated cookies aisle filled with gluten-and grain-free options ultimately drove her to reinvent the relatively less competitive cookie dough sector.

“That category has virtually been undisrupted, with Pillsbury and Nestlé owning 90% of the half-billion-dollar market,” Ladha said.

Deux believes it has the potential to expand into other healthy snacking categories beyond cookie ... [+] dough.

Deux

The two heavyweights in the food industry have recently rolled out a cinnamon toast crunch cookie dough and a bite-sized edible cookie dough under Toll House, respectively, with emerging brand Sweet Loren’s introducing a line of cookie dough cups for the summer — a sign that there are continued tailwinds for this “nostalgic and conforming” category, according to Ladha.

When Deux was officially launched online last October with four different varieties, including ginger doodle, chocolate chip, brownie batter, and peanut butter chocolate chip, it quickly achieved its two-month revenue target within one week, leading Ladha to quit her full-time job, and expand their production from home kitchen to a local co-manufacturer.

Coupled with Ladha’s established industry network and Deux’s strong online traction, the startup was able to attract investors early on, including Kassan who has also invested in several other CPG products, such as Truff sauce and Mezcla plant protein bars. 

“Personally, I’m a big fan of low-calorie, low-sugar products made with clean and minimal ingredients,” Kassan recently told me, “and Deux hits that all the way through.” 

Upcoming Launch In Natural And Mass Channels

Investors, including Cohen and Courtney Reum, have also voiced their support for Deux’s upcoming expansion in the mass and natural retail channels as the company is currently in talks with Whole Foods and Sprouts for potential partnerships after experiencing high velocities in other stores, including Foxtrot.

“As the founders of M13, Carter and I are personally very excited to invest in Deux and support our former employee Sabeena,” Reum recently told me. “We always hope that people go onto even greater things and excel post-M13. 

“To succeed, you need to have the right product, at the right time, and in the right context. Deux is one of those products in the food category that meet the criteria of delicious, nutritious and convenient.” 

Ladha expects Deux to further tap into the single-serve category where nutrition bars play a key role in driving sales, and expand into adjacent healthy food categories in the future.

“I forecast we’ll do about $1 million in sales in our first year,” she said, “and somewhere between $3 million to $5 million depends on our retail growth.”

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June 29, 2021 at 07:00PM
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Erewhon’s Top-Selling Cookie Dough Brand Deux Raises $1 Million Seed Round To Expand In Retail - Forbes

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Cookies

Small Bites: Crumbl Cookies opens to an excited audience; Kung Fu Tea sets grand opening - Midland Reporter-Telegram

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On Thursday, Crumbl Cookies opened at 4400 Midland Drive, suite 501, to an excited Midland audience. The afternoon before, owners Chasen Tolbert and Jordan Sorensen wanted to put their employees through a test run. They ended up having a line out the door from people driving by and seeing they were open. The chef logo wall, the open-air kitchen and pink boxes also offered a perfect photo opportunity. 

“It’s not just how the cookies are good, it’s like an experience when people come in they notice employees mixing and cracking eggs, balling the dough,” Tolbert said. “It’s all the smells and sights that go along with it like the pink boxes and the cookies are good too on top of it.”

The store will also have Crumbl Cookies ice cream brand available sometime in July. The store will sell ice cream separately in pints. Some flavors correlate with cookies, and he said he was familiar with churro, biscoff and other flavors that went along with the rotating menu. 

Each Monday, Crumbl Cookies have a menu of new flavors. The favorite milk chocolate chip and chilled sugar cookies always remain on the menu, but the other four options change weekly. 

“Crumbl unveils the new flavors on social media (Facebook, Instagram and Twitter) on Sunday nights,” he said. “Everyone is following those pages just chomping at the bit and then we have a line on Monday of everyone who wants to try the new flavors.”

This week’s flavors to celebrate the Fourth of July include Mallow Sandwich featuring Oreo (a whipped marshmallow fluff maize with Oreos sandwiched between two chocolate cookies rolled in Oreo and topped with brownie chunks and Oreo pieces), cornbread (a sweet cornbread cookie covered in a warm honey butter glaze and topped off with a dollop of rich honey buttercream frosting), hazelnut mudslide (a milk chocolate cookie filled with melty Nutella and topped with gooey milk chocolate and chopped hazelnuts), patriotic birthday cake (a warm cake batter cookie topped with cake batter cream cheese frosting and patriotic sprinkles) and coconut lime (a cool coconut lime sugar cookie topped with a lightly tart lime frosting and finished with a fresh lime wedge). 

The shop is open 8 a.m. to 10 p.m Monday through Thursday and 8 a.m. to midnight Friday and Saturday. Delivery is available through DoorDash or cookies can be picked up curbside through the Crumbl Cookies app. Tolbert said eventually the store will have drivers to do deliveries as well. The store has two kiosks for fast checkout for customers familiar with the store. 

More food news

--Tokyo Express is now open at 4501 W. Wadley Ave. The restaurant offers hibachi entrees, stir fry yakisoba, stir fry lo mein, sushi rolls, japanese fried rice and more. The restaurant is open 10:30 a.m. to 9:30 p.m. Monday through Sunday. 

--Lo. St. Books is now open for lunch at the Micro Market. The shop is open 11 a.m. to 10 p.m Wednesday through Saturday. The added lunch menu includes soup du jour, French lunch (pretzel roll, truffle butter, aioli and brie), soppre sammi (pretzel roll, soppressata, cheddar and dijon), cold chicken sammi (pretzel roll and chicken salad), pbFj (pretzel roll, pistachio, butter and fig jam), LOST club (turkey, prosciutto, tomato, greens and dijon), drunk hippie (fresh greens, feta, pecan and dried fruit) and cold cavatelli (mint pesto, burrata and parmesan rind). 

--AnnieDotes will be having a grand opening at 11:30 a.m. Friday at 2016 E. 8th St. in Odessa. The event will have free hot dogs and hamburgers. AnnieDotes is a local and family owned drive-thru liquor, wine, beer and tobacco retailer. The store is open from 10 a.m. to 9 p.m. Monday through Saturday. 

--The Huddle House will host a grand opening 10 a.m. to 3 p.m July 10 at 4250 B NE Loop 338 in Odessa. The event will have 50-cent golden waffles, a prize wheel with Huddle House signature door prizes and a raffle with three grand prize winners to win free meals for a year. Fifty-cent golden waffles are available one per guest for dine-in only. 

--Another Vinyl Brunch is set 10:30 a.m. to 1:30 p.m. on July 11 at Barrel and Derrick in the Odessa Marriott. Endless Horizons also will set up a pop-up shop in the lobby. 

--Kung Fu Tea will have a grand opening on July 23 at 1220 N. Midkiff Road, suite G and H. The franchise was founded in 2010 in Queens, New York. The bubble tea brand now has more than 300 locations nationwide. Kung Fu Tea brews tea every three hours and their standard bubbles are cooked every two hours. Bestsellers orange green tea and strawberry lemonade are made with freshly squeezed juices. The Kung Fu Tea app allows customers to pay with a scan of a QR code and earn bubbles that can be redeemed for free drinks. 

--Pints for Pencils benefits 3:11 Ministries, 5 p.m. July 24, Eccentric and Brewing Co. 
The event is a back-to-school fundraiser for 3:11 Ministries. Attendees can enjoy beer specials with a donation to 3:11 Ministries, live music by Alan Castillejos, silent auction and food trucks will be on-site at 1402 Cotton Flat Road.

The Link Lonk


June 29, 2021 at 07:23AM
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Small Bites: Crumbl Cookies opens to an excited audience; Kung Fu Tea sets grand opening - Midland Reporter-Telegram

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Cookies

Wrap the Unspoken Gratitude with Danisa - Digital Journal

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Danisa understands the profound meaning of gifting culture and uplifts it to the next level of sophistication through a meaningful unspoken way.

Every region of a country, has its own typical foods that reflect a unique combination of local ingredients and cooking styles. When it comes to talk about Denmark, one traditional treat that is a must try is Denmark’s well-loved traditional butter cookies. Small but flavourful, those who try the traditional Danish butter cookies are immediately captivated by its rich and subtly sweet flavor. Could this be why this is the happiest country in the world?

These days, butter cookies are in high demand around the world. Looking for a famous butter cookies brand with a premium flavour? Danisa Butter Cookies is the answer. Danisa Butter Cookies has been producing its world-famous butter cookies for decades with its authentic recipe and a stamp of approval from years of Danish tradition. 

Originating from Danish tradition and strictly regulated to maintain the consistency of its production, each tin of Danisa Butter Cookies is made under the watchful eye of master bakers. It is managed by Danish Specialty Foods Aps, a company registered in Copenhagen, Denmark, that ensures each buttery treat is up to their high standards. 

Danisa Butter Cookies produces the finest range of delicious cookies, providing the same taste that captured the hearts and taste buds of Denmark royalty and nobility in the past. At present, Danisa Butter Cookies continues to delight consumers on a global scale and is considered a symbol of celebration and luxury.

Up until today, many countries have many deep-rooted traditions of gifting and festivity. It’s implied to beloved parents or family, teachers, business partner, boss, and other relatives. However, the expression of gratitude in the form of words and direct affection still become the hesitation for many people in some countries. Danisa understands the profound meaning of gifting culture and uplifts it to the next level of sophistication through a meaningful unspoken way.  

Danisa Butter Cookies aims to celebrate various cultures and the festivity of every celebration. Year after year, Danisa Butter Cookies continue to hold such an important role in various celebrations around the world, such as Chrismast, Chinese New Year, Tet, Mother’s Day, Mid-Autumn Festival, and many other celebrations.

Their timeless Butter Cookies recipe crafted by skilled master bakers and superior consistency have made Danisa Butter Cookies one the most desirable treats in Denmark. Each Danisa Butter Cookies variant is made with premium ingredients: from the whimsical Harvest Moon to the delightful Sugar Slice; the mouthwatering Vanilla Ring and tempting Currant Crunch, especially the enticing Butter Pretzel.

Craving already? Get a tin of Danisa Butter Cookies and get lost in the heaven of royal taste! 

About Danisa Butter Cookies 

Danisa Butter Cookies is made with Authentic Danish recipe, that could be a perfect gift for any occasion and accompany the intimate delightful time. Made using the finest quality ingredients for the excellent quality favors, Danisa Butter Cookies offers luxurious variants of traditional butter cookies, choco cashew butter cookies, and currant butter cookies. Delighting consumers around the globe with its buttery aroma, golden color, and taste that melts in the mouth, Danisa is a perfect prestigious butter cookies for gifting.

Media Contact
Company Name: IProspect
Contact Person: Media Relations
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Country: Indonesia
Website: https://www.iprospect.com/

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June 29, 2021 at 07:20AM
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Butter Cookies

Juice is great, but these 8 recipes show why zest is best for bright citrus flavors - The Washington Post

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The next time you’re making a citrusy dish, consider ramping up the flavor with not only the juice, but the zest of the fruit. The juice is good, but the zest — scraped or cut from the rind of fruits such as lemons, limes or orange — captures the oils in the skin delivering more intense flavor. Often, a bit of zest is all you need to get an intensely well-rounded citrus punch — a floral sweetness without any sour notes.

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June 29, 2021
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Juice is great, but these 8 recipes show why zest is best for bright citrus flavors - The Washington Post

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Butter Cookies

Festive cookies to celebrate summer - KELOLAND.com

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MADISON, S.D. (KELO) -- A pair of artificial intelligence degrees are coming to Dakota State University.

In March, the Board of Regents approved a bachelor of science degree in AI, which will be offered by the Beacom College of Computer and Cyber Sciences.

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June 29, 2021 at 03:25AM
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Festive cookies to celebrate summer - KELOLAND.com

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Cookies

What should replace cookies? – RetailWire - RetailWire

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Jun 28, 2021

by Tom Ryan

Google announced last week that it is pushing back the timeline of its plans to phase out third-party cookies in the Chrome browser until 2023. The delay provides more time to come up with an alternative method to help advertisers make money online off targeted ads amid pleas for stronger user-privacy protections.

Google previously said it would support cookies — small bits of code stored in web browsers to track users’ activities across the web so that they can be served targeted ads — through the end of 2021.

“We need to move at a responsible pace, allowing sufficient time for public discussion on the right solutions and for publishers and the advertising industry to migrate their services,” Chrome engineering director Vinay Goel said in a blog post. “This is important to avoid jeopardizing the business models of many web publishers which support freely available content.”

Other browsers, like Apple’s Safari and Mozilla Firefox, already block all third-party cookies. As the most-used desktop browser and dominant player in search and ads, however, Google’s steps to move past cookies face intense scrutiny, both from advertisers wanting easier tracking and privacy advocates wanting less.

Google earlier this year launched Federated Learning of Cohorts, or FLoC, a solution by which the web browser categorizes users with similar interests, rather than individuals, in order to protect users’ privacy. The group identifier is used to personalize/target advertisements. The delay was due in part to some negative feedback FLoC has received on its likely effectiveness and privacy risks.

Paul Bannister, chief strategy officer at blog network CafeMedia, told The Wall Street Journal that since the vast majority of digital advertising is powered by cookies, “it’s critical that the replacement technologies get things right. It’s also critical to make sure that even more money doesn’t go to the tech giants in the process.”

Some major brands told Advertising Age that they had hoped the arrival of a cookie replacement plan would have helped the advertising industry move past legitimate privacy and data security concerns. Jonathan Halvorson, VP, consumer experience, Mondeléz, told the publication, “I want cookies to deprecate because it will advance other proposals and get things moving. Rolling it back to a later time will keep us in a purgatory of mediocrity.”

DISCUSSION QUESTIONS: Should Google’s delay be seen as a positive or negative for retail marketing teams? Do you think the industry can find an ideal replacement for third-party cookies that would balance privacy concerns and online targeting opportunities?

Braintrust

"Without a clear target date, there is less incentive for new technology to be fully developed to replace cookies and for advertisers to adopt it."

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June 28, 2021 at 10:33PM
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What should replace cookies? – RetailWire - RetailWire

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Cookies

Better Batter Bakery puts the sweets in specialty cakes, cookies and more - New Philadelphia Times Reporter

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Kristie Wilkin  |  Times-Reporter Correspondent

Meet: Rachel Kinsey, owner of Better Batter Bakery 

Newcomerstown High School graduate, Class of 2014 

Occupation: Cake Baker – Dessert Maker 

Location: Newcomerstown 

Facebook: Better Batter Bakery – Message Better Batter Bakery on Facebook to order or ask questions. 

Services: Specialized cakes for retirements, graduations, birthdays, baby showers, bridal showers, weddings, and any special occasion. Better Batter Bakery also offers cookies, cupcakes, and other sweet treats, such as dipped Oreos, pretzel rods and jumbo marshmallows. 

Order 24 to 48 hours ahead for a couple dozen cookies or a small cake. For larger orders, please give as much notice as possible. 

Q: Tell us a little about yourself, your family, and how Better Batter Bakery came about: 

A: “My husband, Danny Kinsey, and I are both graduates of Newcomerstown High School. We have been married for seven years, and are the proud parents of three daughters – Bella almost 4 years old, and twins – Charlotte and Khloee – 18 months. For the most part, I have been a stay at home mom since having the girls and was looking for a creative outlet. My hobbies are painting, drawing and art. So, when seeking ideas for a small business that I could operate with flexible hours to be available for my children, I immediately thought of baking as an artistic choice. As a child, I was very sickly and spent many hours on the couch watching Food Network. It also helps that I come from a family of excellent cooks. My mother and grandma made everything from scratch, and we always raised a large garden, so there was canning to be done, in addition, to having our own hogs and cattle. In our spare time, my family loves outside activities, including picnics, walking and window shopping.” 

Q: What services does Better Batter Bakery offer: 

“I began Better Batter Bakery in January of this year, and started off very busy since creating my Facebook page and getting the word out to family and friends. Word of mouth and sharing of my posts highlighting the finished product really helped market Better Batter Bakery. I feature most of my creations on the Better Batter Bakery Facebook page, including 67 cake flavor choices, as well as an equally wide range of choices for cupcakes and cookies. Sweet treats include dipped Oreos, pretzel rods, and jumbo marshmallows. There is definitely something to fit everyone’s taste in sweet treats. 

“Most of my baked goods so far have been for birthdays, retirements, graduations, baby showers, and bridal showers. The graduation season has been extremely busy, and I have been receiving many orders for wedding cakes for the rest of the summer and into the fall/winter months. For smaller orders of a birthday cake or a few dozen cookies, I usually like 24 to 48 hours notice. For larger orders – as much notice as you can give me is always appreciated to plan accordingly. 

“One technique I prefer on my baked items is the piping method for frosting. I am most definitely a perfectionist, and I love to challenge myself, and try new processes with piping. Whether you are thinking of artful swirls, intricate flowers, patriotic stars, etc.; you can count on me for a strictly one-of-a-kind decorated or personalized cake that will make any occasion extra sweet and extra special.” 

Q: What would you like to highlight for us? 

“I am sure you can tell with Better Batter Bakery offering 67 flavors of cakes that I like to experiment with new flavors. I am creative and love challenges. If you have an idea for something a little out of the ordinary, message me on the Better Batter Bakery Facebook page, and we can work to together to make your thoughts a reality. 

“I present a lot of holiday offerings throughout the year, such as Mother’s Day, Father’s Day, July 4th, Halloween, Thanksgiving, Christmas, and other celebrated days in hopes of making each of those momentous tributes a sweet hit with your loved ones and friends. I absolutely love baking Christmas cookies, and I am looking forward to my first Christmas Season in business. 

“I find this new venture brings me peace when the girls are napping or after they are in bed for the evening. My ultimate dream would be to actually own a bakery in downtown Newcomerstown someday. I have been contacted about providing my items to some local stores for now, and that is an idea I have been working on bringing to fruition. 

“The market for high-end cakes is definitely increasing at a very high pace. Most people want customization and personalization, and you will definitely find that at Better Batter Bakery. I delight in designing a cake, cupcake, or cookie that brings a smile to your face or the recipient’s face. I desire that my items stand out as being the best of the best. I take great pride in catering to customer needs by designing, baking, icing, packing, and presenting the cake to them. A lot of love goes into each creation, and there is no compromise on quality. Every order is confirmed, discussed, and made fresh just for you. Pick-ups are in the Newcomerstown area – please message me on Better Batter Bakery’s Facebook page to order or ask questions. I am always happy to discuss options, and love hearing from current customers, and hope to meet new ones, too.” 

Kristie Wilkin 

Times-Reporter Correspondent 

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Cookies

Breyers has solved the perfect cookies to ice cream ratio - FoodSided

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While cookies and cream ice cream might be one of the favorite ice cream flavors, Breyers is ready to solve a food debate that has baffled people for a long time. What is the perfect ratio of cookies to cream? With Cookie Coverage Guarantee, everyone will be satisfied with that perfect scoop.

The combination of chocolate sandwich cookies and ice cream is always a tasty choice. That slight amount of crunch with the creaminess of ice cream is irresistible. But, there can be a spoonful that isn’t always perfection. The one bite with no cookie might make you searching for more.

Breyers believes that every scoop of ice cream should bring happiness which is why it is launching the Cookie Coverage Guarantee. This ice cream insurance policy ensure that everyone is satisfied with that delicious sweet treat.

According to the brand, as of June 28, ice cream fans can sign up at cookiecoverage.com for the Cookie Coverage Guarantee. By signing up, everyone can get “an official insurance certificate for 50% off their next tub of Breyers Cookies & Cream ($2 coupon value) and protection of their tub’s cookies & cream goodness.”

Basically, Breyers wants to make sure that customers get what they want, the perfect cookies to cream ratio. If anyone is unhappy, they can file a claim and receive “a free tub of another delicious Breyers variety.” The offer is available while supplies last. Hopefully, no one manipulates the system just to get some free ice cream.

While this promotion is all fun and games, the reality is that it makes a bold statement for Breyers. They want consumers to feel confident about their brand. When a company is willing to make a guarantee, people know that they can trust that purchase.

Will the Breyers Cookie Coverage Guarantee make you buy a pint of Breyers Cookies and Cream ice cream? More importantly, do you think that this ice cream brand has the perfect cookies to cream ratio?

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Global Butter Cookies Market Development and trends, CAPEX cycle, innovations, and the dynamic structure forecast 2021-2027 – Clark County Blog - Clark County Blog

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This Report Represents the worldwide Butter Cookies market size (value, consumption, and production), splits the breakdown (data status 2014-2019 and forecast to 2026), by manufacturers, region, type, and application. This study also analyzes the market status, future trends, market drivers, market share, growth rate, opportunities and challenges, sales channels, distributors, risks and entry barriers, and Porter’s Five Forces Analysis which also includes coronavirus updates. It also has an In-depth analysis of the industry’s competitive landscape, restraints, detailed information about different drivers, and global opportunities. Key competitors included in Global Butter Cookies Market are Jinhua Rising Art & Crafts Co. Ltd, Shijiazhuang Huaming Candle Co. Ltd, Fushun Chita Chemical Product Ltd., Hangzhou Ninfe Home Co. Ltd, Yiwu Lanyang Package & Printing Co. Ltd, Shenzhen Yoao Co. Ltd, Shanghai Yufeng Industry Co. Ltd, China Industry (Ningbo) Co. Ltd.

Get Exclusive FREE PDF Report Copy @ https://www.syndicatemarketresearch.com/sample/butter-cookies-market

Don’t miss out on business opportunities in Butter Cookies Market. Speak to our analyst and gain crucial industry insights that will help your business growth while filling Free PDF Sample Reports

Our Research Specialist gives you a Free PDF Sample Report copy as per your Research Requirement, also including impact analysis of COVID-19 on Butter Cookies Business Industries

The study objectives of Global Butter Cookies Market are:

• To split the breakdown data by regions, type, manufacturers, and applications.
• To identify significant trends, drivers, influence factors in global and regions.
• To analyze and research the global Butter Cookies status and future forecast, involving, production, revenue, consumption, historical, and forecast.
• To analyze the global and key regions’ market potential and advantage, opportunity, and challenge, restraints, and risks.
• To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
• To present the key Butter Cookies manufacturers, production, revenue, market share, and recent development.

Global Butter Cookies market report presentation has been estimated at length and according to expert analysis, is anticipated to entail an impressive growth of xx million USD in 2020 and is projected to further reach a total growth estimation of xx million USD through the forecast till 2026, growing at a CAGR of xx%, and you get accurate CAGR according to Butter Cookies market size which actual exist

Scope of Report:

Butter Cookies Market 2020 global industry research report is a professional and in-depth study on the market size, growth, share, trends, as well as industry analysis. The report begins with an overview of the industry chain structure and describes the upstream. In addition, the report introduces a market competition overview among the major companies and company profiles, besides, market price and channel features are covered in the report. Also, the report analyses market size and forecast in different geographies, types, and end-use segments. Furthermore, market size, the revenue share of each segment, and its sub-segments, as well as forecast figures are also covered in this report.

Butter Cookies Analysis: By Applications

Household, Commercial Use, Others

Butter Cookies Market: By Product

Individual Packaging, Wholesales Packaging, Others

Butter Cookies Market Regional Analysis Includes:

• Asia-Pacific (Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia)
• Europe (Turkey, Germany, Russia UK, Italy, France, etc.)
• North America (the United States, Mexico, and Canada.)
• South America (Brazil etc.)
• The Middle East and Africa (GCC Countries and Egypt.)
• and the rest of the world

There are 15 Chapters to display the Global Butter Cookies market

Chapter 1:: Definition, Specifications and Classification of Butter Cookies , Applications of Butter Cookies , Market Segment by Regions;
Chapter 2:: Manufacturing Cost Structure, Raw Material, and Suppliers, Manufacturing Process, Industry Chain Structure;
Chapter 3:: Technical Data and Manufacturing Plants Analysis of Butter Cookies, Capacity and Commercial Production Date, Manufacturing Plants Distribution, R&D Status and Technology Source, Raw Materials Sources Analysis;
Chapter 4:: Overall Market Analysis, Capacity Analysis (Company Segment), Sales Analysis (Company Segment), Sales Price Analysis (Company Segment);
Chapter 5 and 6:: Regional Market Analysis that includes the United States, China, Europe, Japan, Korea & Taiwan, Butter Cookies Segment Market Analysis (by Type);
Chapter 7 and 8:: The Butter Cookies Segment Market Analysis (by Application) Major Manufacturers Analysis of Butter Cookies ;
Chapter 9:: Market Trend Analysis, Regional Market Trend, Market Trend by Product Type Light Barrier Technology, Lenticular Lens Technology Butter Cookies, Market Trend by Application- Household, Commercial Use, Others;
Chapter 10:: Regional Marketing Type Analysis, International Trade Type Analysis, Supply Chain Analysis;
Chapter 11:: The Consumers Analysis of Global Butter Cookies ;
Chapter 12:: Butter Cookies Research Findings and Conclusion, Appendix, methodology and data source;
Chapter 13, 14, and 15:: Butter Cookies sales channel, distributors, traders, dealers, Research Findings and Conclusion, appendix, and data source.

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At Syndicate Market Research, we provide reports about a range of industries such as healthcare & pharma, automotive, IT, insurance, security, packaging, electronics & semiconductors, medical devices, food & beverage, software & services, manufacturing & construction, defense aerospace, agriculture, consumer goods & retailing, and so on. Every aspect of the market is covered in the report along with its regional data. Syndicate Market Research committed to the requirements of our clients, offering tailored solutions best suitable for strategy development and execution to get substantial results. Above this, we will be available for our clients 24×7.

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Butter Cookies

Girl Scouts reflect on sweet success in difficult cookie season - Redlands Daily Facts

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As she eagerly watched car after car pour into the Angel Stadium parking lot, 14-year-old Hailey Heren prepared to take cookie orders, hundreds of boxes at her side.

Heading into her 10th year as a Girl Scout, the Anaheim native was facing the most challenging cookie season yet – social distancing requirements altering how she had to conduct her sales.

• Orange County’s top Girl Scout cookie seller, 14-year-old Hailey Heren. (Courtesy of Glenn Heren)

• Girl Scouts drop off surplus cookies at the Irvine Police Department. (Courtesy of Patti Brown)

• Hailey Heren stands beside her cookie-selling booth, complete with a homemade shield she built with her father. (Courtesy of Glenn Heren)

• Sisters Alyvia and Mariah Williams hold up a sign thanking buyers for coming to their storefront booth sale. (Courtesy of Elaine Murphy)

• Alyssa Brown donates leftover cookies to Irvine firefighters on behalf of the Girl Scouts of Orange County. (Courtesy of Patti Brown)

But with the help of innovative drive-thru events, contactless deliveries and lots of hand sanitizer, Heren sold 13,093 boxes of Girl Scout cookies – crowning her Orange County’s top seller for 2021.

Heren usually averages 4,000 to 5,000 boxes a year, she said. This year, she sold 1,000 in a day at the Angel Stadium “mega” drive-thru, which was held in March by five local troops to safely sell cookies during the pandemic.

Heren credits her new record to her troop’s booth coordinators, who worked hard to secure storefront spots, and also how the events of the past year caused more people to take interest in supporting the community, leading to more sales. She also sold cookies online.

“I sold out completely,” she said.

Heren’s success is a highlight in a pandemic-troubled selling season as Girl Scouts nationwide report millions of unsold boxes because of COVID-19, leaving them scrambling to find last-minute sellers and food banks to donate to, the Associated Press recently reported.

The Girl Scouts of Orange County sold a little more than 1.7 million boxes, according to Communications Director Caron Berkley. The previous five-year average was 2.3 million to 2.5 million boxes sold annually.

Orange County’s 228,000 remaining packages of cookies have been donated to food banks, first responders, the military and other local community organizations.

“We are turning what has been a challenging year and a challenging situation with these excess cookies into a positive,” Berkley said of the message of giving the girls are learning from the donations.

Alyssa Brown, 13, and her Irvine-based troop were among the lucky few selected to deliver hundreds of boxes to local police officers and firefighters.

“I was very happy about being able to deliver to the fire department and police station because they do deserve the thanks for everything they do for us,” Brown said.

Berkley said so many of the scouts rose to the occasion finding creative ways to safely sell amid the challenging pandemic.

The girls of Troop 1082, based at the Orange County Rescue Mission’s Village of Hope shelter in Tustin, saw an unexpectedly high number of sales this year, raising enough money to send seven scouts to Camp Scherman in the San Jacinto Mountains this year.

The girls would not be looking forward to summer camp without the generosity of buyers, said Troop Leader Elaine Murphy. A few scouts who had cookie money from last year will also attend.

Troop 1082 ended the season with 4,782 boxes sold, an increase of more than 2,000 from last year’s sales. Although some girls were able to hold last-minute booth sales, Murphy said that most of the purchases happened virtually. She also received emails from strangers wanting to buy online, who then shared the link to purchase cookies with their friends and family.

“People are looking for a cookie connection in order to buy cookies. Especially during the pandemic, people are wondering how they can help,” Murphy said.

Alyvia Williams was one of the Troop 1082 scouts able to conduct both in-person and online sales. At her last storefront booth sale, she and her younger sister sold every single box they brought with them. The sisters will both be attending Camp Scherman this summer, Williams as a returner, and her sister, Mariah, as a first-time attendee.

“My last experience at camp was amazing because, well, the food was great,” Williams, 10, laughed.

In addition to the food, she looks forward to reuniting with her fellow troop members – who she hasn’t seen in a year because of COVID – and meeting new scouts from around Orange County.

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June 27, 2021 at 01:56AM
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Cookies

Cookies & Cream is Serving up Ice Cream with a View Along Buffalo's Outer Harbor - Step Out Buffalo

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This article is a paid promotion by one of our advertisers. With these paid articles our goal is to share valuable information with our readers that we think you’ll find useful and interesting.

Photo courtesy of Cookies & Cream

What is the best match for a summer day? An ice cream and a waterfront view. 

This is exactly what you’ll find at Cookies & Cream’s newest spot on the Outer Harbor. 

Located in the same building as Charlie’s Boat Yard (1111 Fuhrmann Blvd), this express shop will be a smaller hybrid version of the original Seneca St location, but will still have all the necessities to cool you down on a hot Buffalo day. Plus, you can’t beat the waterfront views at this new location. 

Advertisement

Photo courtesy of Cookies & Cream

On the Menu:

Softserve Custard

• Vanilla
• Chocolate
• Twist

Cookies

• Triple Chocolate Chunk
• Crystal Sugar
• Reese’s PB Cup
• Mini M&M’s
• Gluten Free Chocolate Chip

Cookie sandwiches

• Choose any two cookies and choice of softserve custard (rolled in sprinkles)

’77s (aka blizzards like the blizzard of ‘77)

• Cookies & Cream
• Cookie Dough
• Oreo
• Reese’s PB Cup
• Fudge Brownie
• Birthday Batter
• Strawberry Cheesecake
• Chocolate Covered Caramel Pretzel

Traditional Sundaes

• Made with softserve custard, peanuts, whipped cream and cherry. Add a cookie to your sundae or toppings such as hot fudge, caramel, peanut butter and strawberry.

 Pints 2-Go

• Pint options change daily so be sure to check out their current specials on their chalkboard!

Advertisement

Photo courtesy of Cookies & Cream

More on the Way…

Here’s the inside scoop, (pun intended), Cookies & Cream will also be opening a third location sometime later this summer with a full service menu. The details on where it will be located are hush hush at the moment but keep your eyes out for all the new opportunities to enjoy Cookies & Cream this summer!

Cookies and Cream

1111 Fuhrmann Blvd

cookiesandcream716.com

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Cookies

Arizona National Park rangers warn about dangers of extreme heat by baking cookies in car, cooking burger on asphalt - 12news.com KPNX

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"Cookies are fun and all, but heat is no joke" the Saguaro National Park said on its Instagram account.

TUCSON, Ariz. — Park rangers near Tucson recently showed just how hot temperatures can get during Arizona's summer in creative ways.

The Saguaro National Park Instagram account shared a picture on Saturday showing some freshly baked cookies in front of a desert landscape. The twist is that the sweet treats weren't baked in an oven.

"Cookies are fun and all, but heat is no joke" NPS said. "Do not leave children or pets in a parked vehicle."

The rangers freshly baked the cookies in a vehicle using nothing but the sun's rays, according to the park's post. Temperatures can reportedly jump 20 degrees in only 10 minutes inside of cars during the summer heat.

"When temperatures are around 100°F, it doesn’t take too long for the dashboard to get around 180+°F (with a dark dashboard, and locked windows)," the park said. "Leaving a window cracked or open is not enough to stop the quick rise in temperatures."

The park also creatively showed just how hot asphalt can get during southwest summers by doing a unique cookout on Father's Day.

Rangers at the park took a homemade meat substitute patty, as to not waste any animal products, and let it sit on what they called the "good 'ol solar grill" also known as the asphalt to see whether it would cook through or not.

The experiment turned out to be a bit too successful.

"It's definitely hot enough to cook it, but actually it might be too hot," park ranger J. Camp said. "It got way too dry and just crumbled apart on me."

Heat safety tips

Protection from Arizona's extreme heat and UV light is much easier for everyday people than it is for an everyday veggie burger or an everyday cookie, as the park rangers pointed out on their posts. 

Wearing big hats or sunscreen, drinking plenty of water, and wearing proper footwear can all keep you safe and cool and temperatures continue to rise.

"Make sure to be careful when out and about in the area," the park said. "If it can cook a burger, what do you think it will do to feet?!"

The Maricopa County Public Health Department offered other tips about being safe in the heat on its website, including:

• Avoid drinking liquids with large amounts of sugar, alcohol or caffeine products as they may dehydrate you further.
• Avoid very cold beverages as they cause stomach cramps.
• Do not take salt tablets unless directed by your doctor. Heavy sweating removes salt and minerals from the body. These are necessary for your body and must be replaced.

The rangers offered caution on their cookie post as well, this time aimed at vehicle safety during the summer months.

"It doesn't take very long for heat stroke, brain damage, or worse to happen (not to mention it's against AZ law)," the park said.

The health of your vehicle could also deteriorate in hot temperatures. The Arizona Department of Transportation (ADOT) says that vehicles should be checked before taking any long drives during the summer.

"You can help avoid breakdowns and blowouts by making sure your vehicle is in good operating condition," ADOT said. 

"Check your air conditioner and coolant levels, top off any vital engine fluids and make sure your battery is up to par. Check your tire pressure, as the combination of under inflated tires and hot pavement can lead to a blowout."

Arizona Weather

Arizona has seen its fair share of severe weather. Here is a compilation of videos from various storms across the Grand Canyon state. See more at our 12 News YouTube channel here.

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June 28, 2021 at 03:45AM
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Cookies

Google’s Cookie Delay Is Bittersweet for Trade Desk - The Wall Street Journal

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The Trade Desk, which went public in September 2016, helps other companies buy ads across the internet.

Photo: CHRISTOPHER GALLUZZO/NASDAQ

By

Dan Gallagher

June 27, 2021 10:00 am ET

The Trade Desk TTD 0.18% lives, but it can’t escape the cookie monster’s shadow.

When Google announced plans Thursday to delay its phaseout of third-party tracking cookies, Trade Desk’s stock jumped 16%, leading a strong uptick among other so-called ad-tech players. It was a nice bump that didn’t quite bring the stock back up to its level from before Google announced its original plan in early March. That news—with a plan to phase out cookies by early next year—cost Trade Desk about 20% of its market value over a two-day period.

While the recent change is good news for the company, the market’s stark reaction reflects the continued belief that Trade Desk is highly vulnerable to the whims of its massive rival. The ad-tech company, which helps other companies buy ads across the internet, has built a formidable business in its own right, with close to $900 million in trailing 12-month revenue and still growing at a strong double-digit rate. The vast majority of that business takes place on platforms such as connected televisions that lie outside of the search ecosystem that Google dominates. But the digital advertising business is a very big pond; eMarketer estimates the global market grew nearly 13% to reach about $378 billion in 2020. And Google is by far the biggest fish in that pond, with advertising revenue reported by parent company Alphabet Inc. now just under $158 billion a year.

That lopsided relationship means the search giant’s actions cause major ripples. Cookies—bits of code that follow users around the internet—have historically been a major tool for online advertisers to target their spending. But their poor image with privacy advocates also has made them unfashionable. Apple Inc. began blocking cookies with its Safari web browser in 2017, and Google has long teased that it will do the same with its Chrome browser. Those two together account for about 83% of the world’s browser market share, according to Statcounter.

Trade Desk has thus been working to build up an alternative solution. The company’s effort—an open-sourced initiative called Unified ID 2.0—uses email and artificial intelligence to help advertisers with their targeting. Analysts at ISI Evercore set a buy rating on Trade Desk in April—after Google announced its original cookie phaseout plan—citing the company’s strong position relative to peers “because brands trust them with their first-party data.” The Unified ID 2.0 program also has drawn the support of major advertisers such as Walmart, which sits on “one of the most robust sets of consumer retail data in the world,” ISI noted.

Google’s latest move to delay the implementation of its cookie plan gives Trade Desk “more time to refine their offering, attract more partners and increase adoption” of its alternative solution, Truist analyst Youssef Squali wrote on Thursday. Success of its cookie alternatives could also help the company better convince investors that it can survive Google’s scramble to get on the right side of the privacy debate. But the concentrated nature of the online advertising business still means that when Google makes a splash, everyone else gets wet.

Write to Dan Gallagher at dan.gallagher@wsj.com

Copyright ©2020 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Appeared in the June 28, 2021, print edition as 'Google’s Cookie Delay Is Felt at Trade Desk.'

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Google Third-Party Cookies in Chrome to be Removed in 2023 | Why the Delay? - Tech Times

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Urian B., Tech Times 27 June 2021, 06:06 am

(Photo : Screenshot From Pexels Official Website) Google Third-Party Cookies in Chrome to be Removed in 2023 | Why the Delay?

Google third-party cookies in Chrome removal has been delayed. What's called the Privacy Sandbox initiative that was meant to phase out third-party cookies in Chrome was delayed from early 2022 to the late 2023.

Google FLoC and Privacy Sandbox

According to the article by TechWorm, the company will be allowing sufficient time for regulators, the general public, publishers, as well as the advertising industry to all migrate their services in preparation for this change.

The initiative was originally announced back in 2019 alongside Google's Federated Learning of Cohorts or FLoC technology.

The initiative aimed to help create certain web technologies that would both improve policy as well as give companies and developers certain tools needed for viable advertising business models.

In January 2020, Google announced its plan to stop its support for third-party Chrome cookies "within two years" as part of the company's Privacy Sandbox 

Google Receives Backlash

Google noted that FLoC is how the company tracks users while they are still allowing advertisers to be able to target certain groups of people with their advertisements. The company, however, received backlash from a number of third-party companies, including GitHub, WordPress, EFF, Vivaldi, Brave, DuckDuckGo, and a lot more.

To make things even worse, the United States Department of Justice as well as the UK's Competition and Markets Authority or CMA have also expressed concerns when it came to FLoC, and have also ordered certain antitrust investigations directly into the plan.

Google said in a blog post that it needs to move forward at a much more responsible pace in order to not jeopardize any of the business models of other web publishers.

Chrome to Remove Third-Party Cookies

Chrome's Privacy Engineering Director Vinay Goel noted that by providing certain privacy-preserving technology, they can help ensure that certain cookies won't be replaced along with individual tracking, and even discourage the whole rise of covert approaches just like fingerprinting.

Whenit comes to Chrome, Google now aims to have other key technologies deployed before the end of 2022 for the whole developer community to be able to start adopting.

Goel also added that subject to their engagement along with the UK's Competition and Markets Authority or CMA, and still in line with the company's commitments that they have offered, Chrome will be phasing out third-party cookies over the course of a three-month period, which should start during the mid 2023 and end some time during the late 2023.

Google will phase out support for FLoC and Privacy Sandbox in two stages.

Read Also: Best Google Maps Alternatives to Help Save Privacy

Google Two Stage Process

Stage 1

Publishers and the advertising industry can migrate their services. Starting near the end of 2022, the stage will last for nine months. The company will also help monitor adoption and feedback before they move to the 2nd stage.

Stage 2

This stage will start in the mid-2023. Chrome will be phasing out support for all third-party cookies over the course of a three-month period. This stage will finish by late 2023.

Related Article: Windows 11 Compatibility | Supported Intel, AMD, and Qualcomm CPUs

Ths article is owned by Tech Times

Written by Urian B.

ⓒ 2021 TECHTIMES.com All rights reserved. Do not reproduce without permission.

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June 27, 2021 at 05:40PM
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Cookies

Butter Mochi Recipe - NYT Cooking - The New York Times

cookies.indah.link

Tender and chewy, this big-batch dessert — as comforting as cake and as fun as bar cookies — is always a hit at parties. Mochiko, sweet rice flour, not only gives it its distinctive marshmallow-like softness, but it also lends a natural sweetness. This version of butter mochi uses only coconut milk for its richness and subtle nutty taste, but you can substitute equivalent amounts of whole milk, evaporated milk or a combination of those liquids. Butter mochi develops a crackly top that stays crunchy the day it’s baked, making it a delicious dessert to eat without adornment. But, if you’d like more crunch, you can sprinkle dried shredded coconut evenly over the top before baking, or, for a tangy, colorful top, you can coat it with the passion fruit glaze below.

Featured in: The Best Party Dessert Comes From Hawaii. 

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Crumbl Cookies poised for fast growth throughout Wisconsin - BizTimes Milwaukee

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Wes Henrie, franchise partner and operator and Court Hanks, manager at Crumbl Cookies.

Last updated on June 25th, 2021 at 03:16 pm

Since launching in 2017, Utah-based Crumbl Cookies has taken the nation by storm, and Wisconsin is no different.

The fast-growing cookie company — with more than 221 locations in 34 states — has expanded to four Wisconsin locations since entering the market in January. And plans are currently underway for three more openings this year, in Pleasant Prairie, Grafton and Appleton. 

Crumbl Cookies’ statewide growth is being spearheaded by its Wisconsin franchise group, WIBB, which aims to eventually have a total of 12 stores, said part owner and local operator Wes Henrie. He moved to Wisconsin from Utah last year to open the group’s first Crumbl Cookies in Sun Prairie, followed by another in Madison. That quickly led to two more locations, in Delafield in Oak Creek.

“We tiptoed our way into it to see if it was a concept that would work in Wisconsin, and the community support was phenomenal,” said Henrie. “We always believed that Wisconsin is the place, from comfort foods of beer and cheese to terrible, cold winters, that cookies are a nice compliment.”

So far, he said, sales have been better than the group could have ever hoped for “in our wildest dreams.”

Crumbl Cookies has a weekly rotating menu of four specialty flavors out of more than 120 total, in addition to its mainstay milk chocolate chip cookie and chilled sugar cookies. Specialty flavors include cinnamon swirl, caramel popcorn and peanut butter bar. Cookies are baked fresh in-house daily and are available for takeout, curbside-pick up, delivery and catering.

A Crumbl Cookies store. Photo credit: Wes Henrie

Leases have been signed for the Pleasant Prairie store, opening in September at 9901 77th Street, as well as the Grafton store at 1258 N. Port Washington Road and the one in Appleton, both opening in October or November.

Over the next year, said Henrie, the group will target Milwaukee, Brookfield, Menomonee Falls, New Berlin, and the Green Bay area.

With families as the foundation of its customer base, the group looks for real estate anchored by high-traffic retailers like Target and Costco or quick-service restaurants like Five Guys and Chipotle, said Henrie.

Store locations employ 40 to 60 people and are about 1,500-square-feet in size. Retail sites with drive-thru lanes have become especially appealing as the COVID-19 pandemic boosted curbside pick-up orders, which now represent 20% to 30% of total sales.

“We like to be in locations with a lot of energy and that have a growth mentality — the fun places to be, where diverse demographics congregate,” he said.

Henrie owns the franchise group with his brother, Brandon Henrie, as well as two friends Brandon Hale and Ian McDonald. As the group’s Wisconsin-based partner and operator, Henrie is able to keep a pulse on the quality and service the brand has become known for, he said. That includes hiring and training employees, which is an increasingly challenging task for businesses industrywide, particularly those dealing with high demand. 

“It’s a challenge, especially in this current labor market, hiring a staff of 50 to 60 people and teaching them all how to bake,” he said. “Crumbl is a company that has such a following that there’s not enough time to be open to gain traction and train our employees. We have to train them all before we open because it goes from zero to hero really quickly.”

An average Crumbl Cookies produces and sells thousands of cookies daily; on weekends, WIBB’s stores go through 400 pounds of both flour and butter per day, said Henrie.

Now after four store openings, there’s a system in place. Henrie said the business felt good about the most recent opening Oak Creek, where all orders were processed in less than five minutes.

“Our ovens are constantly running and our mixers are constantly mixing,” he said. “We definitely want to make sure we can meet customers demands and keep pumping out the cookies.” 

The Link Lonk


June 26, 2021 at 02:24AM
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Crumbl Cookies poised for fast growth throughout Wisconsin - BizTimes Milwaukee

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